Women in Tech

Twin Twinterviews

The Twinterview is nothing new.  I did my first one for the @IoDNI back in 2013.  Having a limited number of characters in which to answer a sometimes quite complex question is good discipline.  Many of my readers will already know Susan Hayes Culleton – the Positive Economist.  Susan is a Dublin based entrepreneur, a published author, an accomplished speaker & legendary MC & like me a constant traveller, an investor in teenagers and young people, a fellow IIBN board member and a firm supporter of everything #GlobalIrish

Susan and me 1

Susan Hayes & Mary McKenna at the IoD NI conference in March 2018

Susan & I know many of the same people & over the years have made numerous introductions for each other across the globe BUT apart from occasionally speaking at the same events, we’ve never actually worked on anything together.  I was therefore delighted (and I must admit a tad nervous) when Susan contacted me about being the subject of her September Twinterview.  A lot of people enjoyed this live on Twitter but others have mentioned to us since that they missed it – so here’s the text below where we cover startups, collaboration, business failure, career paths, business mistakes, travel & much more.

SUSAN’s TWINTERVIEW WITH MARY:

SH Q1 – What separates startups from scaleups?

MM A1 #Startups in my eyes are still finding their way, seeking their niche, pivoting, testing the water; #scaleups know where they’re going & have the pedal to the floor. Need different animals at the helm as you move from chaos (fun) into order (boredom?)

SH Q2 – What characteristic(s) do you look for in a business collaborator (in the broadest sense of the word)?

MM A2 Collaboration is always where the magic happens, as many big cos are finding in working now with #startups – BUT – identifying collaborators & partners can be one of the trickiest parts of business & can take you from top of the pile straight into court – honesty is a good start

SH Q3 – What connotations do you associate with the term “business failure”?

MM A3 Many, many good people fail in business; the really good ones see that experience as a stepping stone & have another go better equipped next time around. In Ireland failure is seen as negative; not so much in the US. Success in life is more important

SH Q4 – What did you do differently in your 30s in comparison to your 20s when it came to your career?

MM A4 My career path is straightforward but weird – partied right through my 20s (networking?), went back to school in my 30s & qualified as an accountant (shhh – don’t tell anyone), then started my first business at the age of 43 – have never looked back since

Susan and me palace of west

Networking together in 2016 in the Palace of Westminster with people we met in the queue!

SH Q5 – Tell us about one mistake you avoided.

MM A5 It would be easier to tell you about the hundreds of mistakes I’ve made! The one I’ve chosen might be controversial but it’s electing to #bootstrap as a #startup rather than take investment – getting to your own revenue at lightning speed trumps finance (handouts?) every time

SH Q6 – How can hunger for business success turn from aimless energy to a strategic vision?

MM A6 If you’re serious about starting a business you’ll have measurable goals & one day the talking stops & action starts … you have to pee or get off the pot. Never forget that once you’ve thrown that dice it’s v hard to turn back – weigh up if the #entrepreneur life is really for you

SH Q7 – How do you always maintain relevance?

MM A7 Curiosity helps. The tech world moves at pace. I work hard. I network & read constantly. I’m out & about a lot & meet a lot of people – like a shark – always moving & looking for the next interesting snippet – lol. I can’t imagine being behind the times – it’s what I fear most

SH Q8 – Many people would agree (I’m first on that bus!) that you’re a role model. What’s your gut reaction when you hear that?

MM A8 My shyness makes me squirm but then I remember the importance of women & girls having tangible, real, touchable, available role models – especially in #tech & #STEM – & I carry on doing stuff way outside my comfort zone because we are still few – though our numbers are growing

SH Q9 – You travel LOTS and LOTS and LOTS! How do you keep it interesting?

MM A9 I lead a blessed life with lots of variety. Living on Ireland’s #WildAtlanticWay in #Donegal means everywhere involves travel. People are what interest me – people & opportunities. I only wish someone would invent healthy packed lunches for travelling businesswomen. Travel = writing

SH Q10 I agree with you about the healthy lunches! Salad bars, frozen yogurt shops and artisan producers certainly have improved the situation but yes, it’s difficult to be always good!

Complete this sentence: Work Life Balance is….

MM A10 “Work life balance is … sensible & necessary but grossly overrated. Life is life. If you don’t love your work enough then do us all a favour & do something else” And that’s a wrap for today’s Twinterview folks – I hope you enjoyed it as much as @SusanHayes_ & me 🙂

Susan and me 2

At the IIBN conference in Dublin in November 2017

Anyway – we enjoyed that first one so much that we decided a rematch was in order, this time with me posing the questions to Susan.  We were more in the swing of things second time around & had learned from our mistakes – so for the second one we did a bit of advance advertising and we kept all the questions & answers in a single Twitter thread – which made it a lot easier for latecomers to find & read.  In this second Twinterview we cover when you should say yes or no to offers, the place networking plays in business, how to become a published author, how to be an excellent event MC and what it’s really like to work with your husband.  Here we go.

MARY’S TWINTERVIEW WITH SUSAN:

MM Q1 OK – ready to go – You have a lot of plates spinning Susan – author, entrepreneur, pundit, expert MC & more. What’s your personal elevator pitch in your own words?

SH A1 I’m the “Positive Economist”, a speaker that always focuses on what you CAN do, CEO of @becksearch, our evolving knowledge management business that we started this year and co-founder of @savvyteens focusing on careers, communications and confidence in teenagers.

MM Q2 – With such a varied portfolio & skillset, how do you decide what to say Yes to & what to say No to?

SH A2 Starting off, I said yes to everything (like #SavvyWomen) and that was the right thing to do. Today, I say yes to what I feel that we can do really well. I also say yes to what we can learn a lot from or what can be a great experience for our teams. That’s a #GlobalIrish mindset.

MM Q3 Love it Susan – I say Yes to far too much – next question will be interesting for many of our readers – You sometimes work closely with your husband. What are the pros & cons of doing that?

SH A3 Sincerely, it’s all a pro. I’ve always worked with @ArdleCulleton, even before we were going out together. We can share the highs, the lows, the lessons, the achievements. He is my mentor and I wouldn’t have it any other way. Our Friday board meetings are my fave time of the week.

MM Q4 Ha! I’ve heard tell of the Fri board meetings with @ArdleCulleton manys a time – Some people say they can see the value of #networking but they don’t have time for it. What’s your view on this? (looking forward to this answer!)

SH A4 There is no such thing as “having time” for it. Networking is building relationships, with your clients, stakeholders, staff, influencers, leads etc. It’s what we do as business people all day every day. It’s not just power breakfasts! I’ve learned a lot from how you’ve done it.

MM Q5 And a related #networking question – Do you have any stories about specific amazing things that have come to you from your network that you can share with us?

SH A5 So, SO many! I will never forget my first @IIBN conference where I met you Mary. That one day launched everything we’ve done in the UK, the work I’ve been privileged to do with @dfat and the #GlobalIrish and the #Brexit event I did in #NY with @maryannpierce. It was lifechanging.

MM Q6 The @IIBN conferences are completely unmissable – the next one is 8/9 Nov in Dublin folks (tickets here) – Susan – a lot of people will be wondering about this – How did your first book deal come about?

SH A6 #PositiveEconomics – the economics textbook was a fellow author’s idea and we rang the four publishers about how to get started. We wrote the “Money & Banking” chapter and by that Christmas, we had a contract! Our next one will be out in 2019. (My experience of #blogging helped).

MM Q7 So pleased you mentioned how #blogging benefited you Susan – here’s a related question that will be of interest to anyone out there who’s thinking about trying to get published – Is it worth the time & pain of becoming a bona fide published author?

SH A7 Absolutely. AB-SO-LUTE-LY. In the case of “The Savvy Woman’s Guide to Financial Freedom”, I wrote it as if I was having a good chat with friends and giving #SavvyWomen some advice. Lots of people have commented since that their reading experience has felt like that #DreamComeTrue

MM Q8 I heard @tulster speak about women’s freedom & knowledge of personal finance at 2017’s #Inspirefest – You’re the best all day conference MC I’ve ever seen Susan. Anyone who attends the @IoDNI conf in Belfast will agree. What are your tips for others hoping to improve?

SH A8 Thank you so much Mary! Be interested … in everybody’s story. Listen hard. Your job as an MC is to be the glue that binds the event together, to be a problem solver and to manage the energy in the room. Put those things right at the centre of your focus.

Susan cartoon

Susan caricatured in March 2018 – it’s pretty good!

MM Q9 And no requirement to be able to compose poetry on the spot! Yes – there’s no doubt prep is everything in business & probably life – here’s the next one – Be the best or it’ll do/it’s good enough – which of these approaches are you most a fan of & why?

SH A9 The latter and then the former. You have to learn, test and tweak by trying a product or service out with real people. No hiding behind useless perfection.  You have to get market research and sometimes that comes in the form of rejection.  After that, it HAS to “be the best”.

MM Q10 Hell yeah – also great advice for software developers – I love your practice mentioned in your #TEDx talk of writing down the biggest achievement of your day so that you can easily look back at progress. Where did you come up with the idea & do you still do it yourself?

SH A10 It’s a variation of something I’ve learned from @brianbuffini. Most progress is incremental and unless we enjoy the small things along the way, our levels of resilience to absorb the tough stuff may not last. I always reflect on serendipity and the actions that really mattered.

MM Q11 Ooh – must check out @brianbuffini – I can’t wait to see your answer to this next one – Do you ever procrastinate & if you do, how do you combat it … or if you don’t, what advice would you give to those that do?

SH A11 I used to until I learned about “tagging”. Tag something that you procrastinate about with something you never question. For example, I have a call with @vveurope every Monday at 4pm and then I started tagging that with going to @DCUSportsWellbe . An exercise habit was formed!

MM Q12 No doubt it’s worth investing time in creating good habits! OK Susan – we’re getting thru these well – You’ve achieved an incredible amount for someone who’s still in their early 30s. But do you have any advice that you’d give to the you of 10 years ago?

SH A12 Expect GREAT things to happen. We often worry about what could go wrong, but my Mam responds to this often with “what if it goes right?”. Synchronicity often has wonderful surprises in store. Work on the small steps and be open to the big ones.

MM Q13 Paying attention & being open will always generate rewards – 3 more questions left – What would you like to be doing in 10 years time?

SH A13 I want my mind to be so much further open, my portfolio of business ideas to be so much further advanced, and my network to be so much more diversified than I could possibly have imagined or dreamed today. The hashtags #SavvyWomen #GlobalIrish should mean so much more by then.

MM Q14 I’m glad you mentioned business expansion – would you like to tell us more about your new venture @BeckSearch

Susan Sinead me

Breakfast in the Westbury Dublin last year with Sinead Crowley

SH A14 I’ve been so fortunate to have had breakfast with you and @Scrowley88, chats with @denisemcquaid, invaluable insights from @irelandinnz and the connectivity of @gaaasia. Person-to-person #km accelerates careers & businesses. I’m passionate about making that happen #WatchThisSpace

MM Q15 Watch this Spaces are my favourite! Last question for you is this Susan & I’m sure anyone who knows you will be wondering the same – Do you ever relax & if so what do you choose to do with your free time (business planning doesn’t count – lol)?

SH A15 I do. I really do because “being kind to yourself” is a true competitive advantage. I love spending time with family and friends. I love to read and immerse myself in international cultures. I love simply being alive and being aware and sharing it with @ArdleCulleton!

MM Exactly the answer I expected to receive from you @SusanHayes_ & I knew that @ArdleCulleton would be the recipient of the last words!

Phew – we covered a lot of ground in those 25 questions.  Some priceless little nuggets in that exchange, even if I do say so myself.

I hope you enjoyed participating in our Twinterviews or reading the transcript if you missed them.  If you’d like Susan or I to help you with anything you know where to find us.  Any questions you have – as usual post them up in the comments & we will do our best to answer.  Thanks everyone!

A Tale of Three Networkers – everything in life & business is about people

all_three

(L-R Rachel Rath, Draven McConville (& Winston), Denise McQuaid)

In this longish read I ask three awesome networkers from my own inner circle to share some of their secrets and to give their opinions on a few of the more controversial aspects of what makes a good networker.

The three are independent film maker and producer Rachel Rath, tech entrepreneur and Klipboard founder/CEO Draven McConville and serial CEO & business strategist Denise McQuaid. All three just happen to be Irish.

Read on if you want to start building your own network or if you just need a bit of validation that the time & effort you’re already putting into networking is going to generate a worthwhile long term return. You may wonder why I chose entrepreneurs and self starters & my rationale is that they’re more likely than most to recognise early doors that there’s no alternative to building a network. There are just too many moving parts involved in creating a successful business to do everything yourself and you just never know when you (or someone else) is going to need a bit of help.

We’ll start with Rachel Rath who has recently returned to Ireland after many years living in Los Angeles. Rachel is an actress, film maker, performance artist, screenwriter, director and comedian.

As a film maker you operate internationally.  How do you go about building a network from scratch when you relocate to a brand new location? 

I’ve lived in Dublin, London, Los Angeles and New York and every move feels like starting over. I find it best to hit the ground running by having coffees with anyone and everyone who will meet me. These contacts usually come recommended by my current network. It’s relatively easy to meet film industry people. I concentrate on attending film markets, festivals, arthouse cinemas and seminars. Sometimes it can be difficult in a new city to hear about good networking opportunities so I create Google Alerts for my niche in each city. If I read in the trades that I’ve missed out on an event that might have been good to attend, I’ll make a calendar entry to make sure that I’m there next year. If I have a dry spell and feel a bit out of touch I search for “film” on the local invite sites, such as Eventbrite or Facebook, and scroll through until I find what looks like a quality opportunity. Before attending a market/festival I will search tags on my social media feeds, e.g. #Sundance, to see if I’m linked with anyone attending and connect with them. I post on social media in advance that I’m going to be attending and that usually spurs connections introducing me to others going too. I also like to get involved in my local community – I sat on the international committee of Women In Film Los Angeles, the board of Irish Equity, founded The Attic Studio, an arts organisation in Dublin, and I currently work with Irish Screen America New York and Los Angeles, so I’m not afraid of hard work and getting stuck in to rallying people together. Each of these networks has kept me inspired and kept bread on my table.

A lot of people choose to make most of their networking effort with other people in the same line of business. Good or bad idea?

It’s easy to get caught up in the comfort of your own circles but variety is certainly best. It’s great to meet people from all walks of life to inspire you and align you with your target markets. You get to hear about projects from their point of view. I really believe in the idea that in life you look for your family, people that are great fun around the barbecue and that you may one day collaborate with. I find art gallery openings great. They are more relaxed and most people are there to appreciate fine surroundings and are more willing to chat. This year I met the most interesting person at an airport – he’s from Belfast and works for Tesco, but is an amateur local historian and was able to give me insight into a project that I’m working on that other official sources didn’t list.

I’ve heard even very sensible people say networking takes up too much time & effort. Is it worth it?

I understand this viewpoint – networking can be exhausting and not all rooms are equal. In any business it takes a collaboration of experts in various fields. If I didn’t get out there and meet people I’d never have met the expert entertainment attorneys, sales agents etc. that are so important to the success of my business. I very much believe in the adage “Just show up.” I met my closest friend at an event I almost didn’t turn up to. For me it’s important that I don’t go to these events with the thought “Tonight I’m going to get that deal.” This causes too much pressure. Yes, it’s important to know what it is that you need and have that short intro pitch ready for the “So what do you do?” question, but, when you attend with a more relaxed attitude you will undoubtedly be easier to talk with and you won’t be seen to be suffering from the rubber neck syndrome – looking around to see if there is someone more important to connect with. I’m choosy about the events I attend though. I will research speakers, the venue, or, check out the attendee list if possible, only because it is easy to suffer burnout in this game. Sometimes it’s OK to allow yourself to take a night off every now and again!

What are your top 3 “rules” or tips to pass on to others Rachel?

  1. Look out for the brave soul who’s at the event on their own – you’ll recognise them as they’re the ones lit by the glow of their mobile phone screen. They are there to network too. Assuming they don’t look like a crazy person, say “Hi”.
  2. Have a business card that can be written on so your new contacts can make notes about meeting you.
  3. Be a gracious networker. If someone gives you their pitch and then another person joins you, pitch the first person you met to the new person. They will love you forever for it.

My next interviewee is Draven McConville, founder & CEO of London based software company Klipboard, a job he says is a privilege to have the opportunity to do.  Draven originally comes from Northern Ireland but these days lives in London. He loves art, travel, architecture & anything design & is a total car & motorcycle fanatic – he rides a Harley to work every day with a Miniature Dachshund called Winston in a backpack! (see the photo above – well – what did you expect from my friends).

We first met when you were thinking about moving from Northern Ireland to London.  What are your top tips for anyone else in the same situation?

Moving to London was always on my radar and eventually my business presented the opportunity to allow me to do so. The biggest challenge for me was arriving in a city where I didn’t know anyone. I put this down to not having gone to university where I would have begun the basis of a network with people that may also have ventured to London for their career. That said, I think anybody moving from Northern Ireland is going to find it difficult settling in London even if they know a few people, so building a network for support is important. With that in mind I had to begin grass roots networking again and what I mean by that is starting at the bottom and working your way through. My top tips are:

  1. The day does not end at 5.30pm. This is London and there is always an event to go to, get out there and go to them. Don’t be picky about the event, just make sure it is of some interest to you as that increases your possibility of meeting like-minded people. It doesn’t have to be business related. I don’t build business connections, I build friendships with my network.
  2. Be prepared to work hard, I had 23 meetings in my first week of living in London.
  3. You need to build trust, don’t expect people to make connections with you instantly. Be visible, reliable and importantly add value, no matter how small or big it may be.  This is a big city and it’s fast moving with a transient population so people typically lack time which therefore means building connections is not as easy as in Northern Ireland.

You’re an entrepreneur Draven.  Has networking helped you find investors for your business & if so how?

Great question! Simple answer is YES, with doubt networking helped me find investors for my business. I have 7 angels and a Private Equity fund based in Seattle that have invested $2 million to date into my business. There is no way that I would have had the opportunity to have these investors in my business if I had not networked. Investors really do work on a “referral” basis and not on a cold approach. My network helped me to get that warm referral approach. How? you ask.  I can give you the exact story and moment it happened for me.

I was at Somerset House meeting with some executives from Channel 4. After the meeting finished I was exhausted but instead of going home I went to a book launch across the courtyard in Somerset House. Within two minutes of arriving (and bumping into yourself and saying hello!) I got chatting to a guy. The conversation was fairly general and lasted no longer than 20 minutes. At the end of it he gave me his business card and at that point I noticed his surname. It was the same surname as another gentleman who’d been in my office a few weeks prior, so I said to him and he laughed and said it was a family relative. What was more amazing was that this tweaked his memory and he then told me his family relative had actually mentioned me to him – it helps having a strange first name!

We both went off on our separate paths but then later in the evening he came back and asked for his business card back. I joked by asking had we fallen out already! He wrote two names and email addresses on the card and told me to contact them. I didn’t ask why, I just did it the next day. I met those people and also continued to meet him over the course of 6 months for coffee and catch-ups. There were many more moments in this growing relationship but long story short, the day I told him I had a software product to release he sat up intently, listened and within an hour he had formulated a group of people I “must” meet. Those people are now my Chairman and group of investors.

Moral of the story…. be curious, explore opportunities.

Is it about quantity or quality of people?

Quality 100% for me. My network is expansive and not limited to entrepreneurs or high flying corporate executives, that’s not what is important to me. What is important is that I have conversations with my network that inspire, encourage and challenge my mind; those conversations only happen if you have good quality and like minded individuals in your network. I have high net worth individuals and a couple of billionaires in my network but I have just as interesting a conversation with the guy that serves me my coffee every morning.

He shares some fascinating stories and insight with me daily plus most people wouldn’t have the first idea of how well connected he is until they get to know him. One morning I was getting my coffee he told me to come back at lunch to meet his friend, I didn’t ask who, I just turned up. Not naming names, his friend was one of the most important British architects of our time. Why did he do that? He knew I loved architecture so connected us and that connection has not only benefitted me in a business sense but also a personal sense. The guy that serves me coffee knows the art of real networking.

I heard someone say at a recent conference that she goes through her network once a year & carries out a cull.  I’d be far too scared to do that as many of my best opportunities have come to me from my “loose” ties.  What’s your view?

Absolutely not! I’ve connected with the individuals in my network for a reason and engaged in conversations with them, therefore they have value to me and hopefully I have value to them. I think in her case she may just be connecting to everyone and anyone which goes back to the quality versus quantity question. One thing most people forget is that your connections have their own connections. If I was to cull one of my connections I’m potentially culling hundreds more therefore limiting any potential opportunities.

Last but not least we have Denise.  Denise is a close friend of mine & someone I admire immensely.  She describes herself as having a massive sense of curiosity about people, places, culture and technology. She loves networking, meeting new people and is inspired daily by brave and passionate entrepreneurs. She is passionate about the emerging technologies that affect us all whether we like it or not! and is fervent about women having the right to an education, a place at the board room table, diverse and inclusive workplaces and female founders gaining investment. Denise has worked and lived in the US, Ireland, China and she now calls London home.

You’re a legendary networker Denise with an international black book to die for.  I’ve lost count of the number of people we’ve introduced each other to but I bet you know the number as I know you have your own networking methodology.  Are you willing to share it with us?

Only for you Mary!

I’ve lived in the US, Ireland, China and now London and as my network grew I initially used LinkedIn. At the start I could nurture my relationships with this tool alone but as my relationships with my network developed I felt LinkedIn wasn’t enough, I felt I needed to add another layer.

As I was building my network across geographies, industries, personal interest areas through to areas that feed my curiosity I couldn’t manage it efficiently with LinkedIn alone. One thing that I felt very strongly about was remembering who introduced me, where the connection came from, was it a direct introduction, was the connection made at an event or through a network, if they were nurtured online or if I found them on LinkedIn and reached out.

I’m not sure what exactly drove me to do this but I was curious to know how my network was building. Knowing where the relationship started helped me to add more value, people also appreciate when I remember where we met and it also allows me to understand my networking habits, what was working for me and areas that I needed to develop.

As my network continued to grow, I added areas of interest to those connections, what drives them, what they’re passionate about not only in a work capacity but in their personal lives too which leads to more fruitful connections and my ability to add support and value to those connections on more than one level.

I now have a little personal CRM system which I review continuously, who’s moved job, who has added to their interests, who I haven’t seen for a coffee and a catch up and ultimately it allows me to understand how I can support my network further.

Doing this has given me a stronger network, unbelievable friendships, amazing opportunities and overall it’s given me the ability to give back, push forward and continue to build my network.

Random Linkedin requests – accept or delete?

My answer to accept or delete is that it depends! Mutual benefit is what I underpin my decision with.

But what I would state to anyone starting to develop their network online is don’t send blank requests, stop now if you do! It’s extremely lazy.

My working practice is as follows:

If I receive blank LinkedIn requests and if I don’t see the mutual value, I delete them. I feel very passionately that relationships only work if there is benefit on both sides and I don’t have time to discover what the benefit is if it’s not obvious. You shouldn’t need to be a mind reader or have psychic powers! This may sound harsh but London moves at speed and the volume of requests I receive is extensive and therefore blank requests with no obvious benefit don’t deserve any of my time.

But if I feel there is mutual benefit once I have reviewed the person’s LinkedIn profile and yet the message is blank I write back to them and ask what it was that triggered their request. I give people 48 hours to respond. I do invest the time in responding and this has led to some wonderful conversations, connections and opportunities. If people don’t respond I just delete them!

If people cannot take the time to introduce themselves and explain their reason for linking I don’t believe they will become a valuable connection where there is benefit on both sides.

When you worked at Enterprise Ireland’s London office a few years ago, what were the top mistakes you saw people or companies make when trying to establish themselves in a new city?

I feel very strongly that when entering a new market, you need to look like you are committed to that market, not dropping in and flying out again. My number one piece of advice is not to arrive at a networking event with your trolley case! People will invest time and energy in helping you if they know you are committed to the market. If they feel you are just dropping in and not valuing the time they’re giving you, they’ll turn their attention elsewhere. I appreciate entering a new market is an expensive process and people cannot be here for days but you must look committed and engaged in developing your network.

My second piece of advice would be, be very specific with your ask. Don’t waste people’s time.

Thirdly, if people are generous enough with their network make sure you respect it and follow up. I believe if you’re asking for introductions and connections understand that they didn’t come easily. They have taken many networking events, many late evenings to build and nurture, so respect who is making the introduction and who you have been introduced to. If I don’t believe the person will respect the introduction I don’t make it.

Last but not least, be aware of the colour you wear when networking, I try to wear a bold colour when networking, it makes it easy for people to point at you and say you should speak to Denise across a crowded room! Be seen even if networking doesn’t come easy to you the introductions and approaches will come.

How do you deal with that “Can I buy you a coffee & pick your brain” request?

I must admit I used to be much more generous with my time for these requests until I got burned and stopped! I will only now meet someone for a coffee of this nature if they have been introduced to me from within my network. I don’t take coffee from LinkedIn requests. If people really want to meet you they will find someone to introduce them. This approach has given me a lot of time back!

I feel so passionately about networking, connections and developing relationships, my approach may seem extreme and at times harsh but I am proud to say I can pick up the phone to all my Linkedin connections and have amazing relationships.

So – a few common themes throughout all three sets of answers and a lot of similarities to my own networking approach (including Denise’s answer on the coffee/pick your brain thing).  Be curious, look outside of your usual gang, do your homework in advance, actually go to events, it’s about quality of connections not quantity, put in the time and energy, add value to others, always follow up on introductions others make for you, pay attention, be gracious, be visible, take the odd night off! I hope you’ve enjoyed reading this blog & if you did, please do share it with your own network. As always, I look forward to any comments you may have.

“Success to me is being able to look in the mirror & know I’m OK”

Lemn and Callie

Lemn Sissay with MOMO Ambassador Callie

The quote above was how Lemn Sissay (poet, playwright, author, broadcaster) opened his keynote at the Mind of My Own (MOMO) conference in Birmingham earlier this month.  I’d been looking forward to hearing him speak again.  I first came across Lemn when he spoke at the Houses of Parliament TEDx back in 2013 – worth a listen whatever your interests.  There were a lot of outstanding speakers that day but he was the one I enjoyed the most – authentic, passionate & with a real story that he needed to tell & which deserved to be heard.

Lemn and MaryMOMO is a fast growing tech for good company that makes it easier for children & young people to express their views & feelings to the people that work with them and the conference was a mix of social workers, care leavers, young people still in care, local authority officers and other interested parties.

Lemn describes himself as a black Mancunian care leaver, although he also wears many, many more hats, including being the current elected Chancellor of the University of Manchester for a 7 year stint.  He talked to us on the day about the reality of being a young person in care concentrating mainly on the aspects of family life that young people in care miss out on – the constant reinforcements that happen in every family – and the effect this has on them as adults.  What are you going to do when you grow up? When are you going to get a job? Are you going to university? Where are you going to university? When are you getting married?  All the stuff that the rest of us remember hating being asked every day by our extended families when we were growing up. Through that consistent and constant questioning and power of suggestion we learn to improvise and this is something that’s missing from the lives children lead in care.  His own personal story is a heartbreaking one, but it’s one that we listen to and hear because he has a platform from which to tell it.

Closing the gap

Lemn Sissay keynoteI can’t in this blog replicate the passion & authenticity of Lemn’s keynote, although it was filmed so the link will soon be available on the MOMO website if anyone would like to watch it.  I can however collect some thoughts around his key theme which was how to “close the gap” between children in care & everyone else. When you think about it like this, how can it be beyond the collected brain power of all the people that work in and are connected to the care system to make it better and in doing so improve the adult lives of care leavers. He suggested that we need to find a way to fill the hole that’s created by not having an extended family, because even though all families are dysfunctional, they play an important part in turning us into fully formed adults. He described how on his first day back in care aged 12 having been fostered out since a baby, his social worker told him how he couldn’t get emotionally involved in all his cases or he’d have a nervous breakdown. The foster family he’d spent the previous 11 or 12 years with cut off all contact with him.

He talked about how later when he lived in a children’s home with 15 other adolescents, there were 16 red boxes with glass to be broken in case of an emergency.  If a box was broken, the process kicked off & the institution sprang into action – but there still wasn’t anyone who could give him a hug.  Nobody thanked them for not breaking the glass on a daily basis but everybody understood what to do when the glass was broken – “the keys are jingling, the process is in place, the reviews are done”.  The stark reality is that no-one judges their own children by their behaviour, good or bad, on any given day – but that was how Lemn & the other 15 young people were judged.  They lived in an unemotional structure that operated along the lines of “if you do or don’t do this or that then X will happen to you” and they were constantly reminded of how far they had to fall.

Good news for Lemn personally

Lemn Yvonne Jill Mary

Lemn with MOMO co-founders Yvonne Anderson & Jill Thorburn (photo credit Rob Freeman)

Lemn’s own story is a famous one & one that I won’t cover here but the good news is he now has a fully dysfunctional family of his own, just like more or less everybody else, and whilst he hasn’t yet figured out how to make birthdays better for young people in care he is tackling Christmas day for care leavers and you can find out more about how that works here if you’d like to get involved.  Christmas dinners began in 2012 and last year happened on Christmas day itself in 12 cities. Thanks Lemn for the great work you do and for caring about what happens to other people and speaking out.

I realise this is a topic that many people choose not to think about outside of fiction – Harry Potter, Superman, David Copperfield, James Bond, Spiderman, Lisbeth Salander, Pippi Longstocking – but in 2017 there were over 70,000 children and young people in care in England & Wales alone.  Surely between us we can come up with some creative ways to improve their lives.

Brand New Year; 4 Shiny New Projects; Bit of Help Needed

Mary Fusion Fest 1

At Fusion Fest NI in October (photo credit Stephen Latimer)

Happy New Year everyone.  After the dulling sadness of losing our beloved and adored mother in 2016, 2017 was a much better year for me & my family and one in which we moved at long last to Greencastle in Co Donegal on the magical Wild Atlantic Way in May.  As we now move into January and yet another new year … here’s a quick round up of the new projects I’m involved with for 2018.

St Marys College

With the St Mary’s College students during Global Entrepreneurship Week last year

Number 1 and most important on the list, I’m joining St Mary’s College (@stmarysderry), an all girls’ school in Derry’s Creggan, as their first ever entrepreneur in residence and I’m urging all other successful female entrepreneurs to find a school and volunteer to do the same.  If we want to move the needle significantly on the women in business and women in tech agendas then I believe taking personal action and doing this is key.

Since announcing the St Mary’s initiative a month or so ago there has been widespread interest across Ireland and I’m especially happy that my esteemed friend, Brian Caulfield, former Chairman of the Irish Venture Capital Association, said this back in December:

“I don’t think it’s a good idea, I think it’s a GREAT idea.  We need to find a way to scale it like @CoderDojo”

Thanks Brian for the vote of confidence.  If any readers are interested in what we’re doing at St Mary’s you can read more here.  Our launch is Tuesday 9 January so I’ll keep you posted on progress.  Anyone who’d like to help us (or copy us) please get in touch.

Next up, Clare McGee & I have launched 300 Seconds Ireland (@300Seconds_IRL) with the support of 300 Seconds founders Sharon O’Dea, Ann Kempster & Hadley Beeman.  Our first event is in Derry on the evening of 23 January.  Our purpose is to encourage more gender diversity into the Irish conference speaking circuit by helping specifically women get started with public speaking.  We are seeking modest sponsorship so if you’re a business in Northern Ireland or on the island of Ireland with a keen interest in promoting diversity and you’d like to get involved then please get in touch.  The evening of 23 Jan is free to attend and you can register for your ticket here and read more about 300 Seconds Ireland here.

Back for Business

With Paula Fitzsimons of Back for Business at the IIBN conference in Dublin in November

Number 3 on my New Year 2018 list is Back for Business, the Dept of Foreign Affairs and Trade’s programme to support returning entrepreneurs.  I’m the Lead Entrepreneur for Ireland’s NW region and my first entrepreneur round table is taking place in Letterkenny on 19 January.  I have a great bunch of entrepreneurs and founders in my group and I’m looking forward to working with them this year & seeing some great businesses emerge.

Finally and last but definitely not least, as Brexit dominates our daily news and thoughts I’m formally joining the EU as one of the entrepreneur members of the European Innovation Council SME 2018 jury.  More info in the official EU press release here.  I’m extremely proud to have been invited & selected and I’m looking forward to spending a bit of time in Brussels this year with the entrepreneurs, their projects, the EU EASME team (@H2020SME) and, of course, the other jury members.

I’ll be continuing in 2018 with my work at the Entrepreneurship Centre of Said Business School, University of Oxford and in my hands-on non exec director roles with Elemental Software and Knowledge Hub/PFIKS.  Also my charity/not for profit commitments on the boards of the Millennium Forum, CAST, SCIE, Young Enterprise Northern Ireland and vInspired.  I will of course continue to make time to help as many entrepreneurs informally as I can and I hope to be invited to speak at some interesting events and write a few tech or startup related articles in the year to come.  I took 72 flights in 2017 (yes – that isn’t a typo!) and choosing to live in beautiful Inishowen in County Donegal means I can expect 2018 to be the same.  If British Midland Regional would like to make me a brand ambassador and give me free flights from Derry to Stansted in 2018 that would be most welcome 😊

I’ll leave all the other entrepreneurs out there with a thought for this new year 2018 – in the coming year we’ll have good days and we’ll have bad days as entrepreneurs, but they’ll all be OUR days.

My rallying call to female entrepreneurs everywhere – it’s time for us to take positive action

St Marys College

Global Entrepreneurship Week at St Mary’s College Derry

At events or in interviews I often get asked: What should we be doing to address the lack of women entrepreneurs/women starting businesses/women accessing investment/women in tech/women in STEM/women in senior business roles/women in business generally? (delete and replace with your own soundbite as you see fit) and I’ve always been stuck to come up with a good answer or solution.  There’s plenty happening out there to address diversity inequality but with worrying reports about the numbers of women working in IT actually being on the decline is any of it really moving the needle and making a difference?  Don’t even get me started on the tiny percentage of venture capital finance that goes to female founded companies – thought to be somewhere between 3 & 5% of all VC investment and rumoured to also be declining.

Then a chance conversation with Stephen Keown, the vice principal of my local girls’ post primary school in Derry Northern Ireland, St Mary’s College, took place in the corridor as I was leaving the school during Global Entrepreneurship Week last month and it sparked a thought…or a series of thoughts.

Anyone reading this who knows me will know that while I admire the global changemakers and their big dreams I try to bring about positive change in the world by taking action closer to home and in ways that are within my own gift to make happen.  I’ve done this to date by angel investing in 6 early stage tech businesses (so far) and by having a stated preference for investing in startups with female founding teams.  I also spend considerable amounts of my own time pro bono to help other entrepreneurs – mostly informally but also formally by being one of the Entrepreneurship Experts with the Entrepreneurship Centre at Saïd Business School (University of Oxford) and locally by being one of the Entrepreneurs in Residence at Catalyst Inc (previously the Northern Ireland Science Park) and by being a board member of Young Enterprise Northern Ireland.

Whilst these activities are useful (I think) they don’t significantly address the issues in my opening paragraph and at best probably just tickle them a little around the edges.  My interventions are overwhelmingly biased towards early stage or established entrepreneurs – beneficial to those who’ve already made the leap and opted in; but not really helping to bring more girls and young women into the funnel that eventually becomes the pipeline.

I often think about how when my sister & I were teenagers growing up in a working class area of Doncaster there were no entrepreneur role models for us to look towards.  Hardly anyone we knew aside from the corner shopkeeper owned their own business.  Our father and uncles all worked for other people.  Our mother and aunts didn’t really have careers although they sometimes worked.  My older cousins followed their fathers’ footsteps or went to work “in the bank” or “at the council”.  It was the same for everyone else we were at school with.

Anyway, to cut a long story short I thought about the 860 girls and young women of St Mary’s for a few days following Global Entrepreneurship Week and then I sent a DM via Twitter to Marie Lindsay, inspirational head teacher at St Mary’s, asking her whether she’d be interested in me joining the wider school team as its first Entrepreneur in Residence.  A flurry of exchanges happened, a bit of dialogue occurred between Marie, the teaching staff and me and it culminated last week when Conor Lynch (Head of Business Studies) put the suggestion forward to the entire school at assembly.  At the time of writing we have over 100 pupils from right across the St Mary’s age range who’ve indicated that they’d like to be involved and we’re trying to figure out how to best accommodate that interest.  It’s such an exciting prospect and I can’t wait to start working with the students.

So what will a good outcome look like?  The honest answer is that at this moment in time we have no idea as we’re still brainstorming and I’m trying to figure out how to work with the school in a more structured way than perhaps I’m used to.  My plan is to find a way to augment the work already being done with pupils by great teachers such as Gavin Molloy and Clare Doherty and by Young Enterprise Northern Ireland by bringing to life some of what the students are learning in the classroom about entrepreneurship.  We’re launching our programme in the New Year and I’ll be documenting our progress, warts and all.  As far as we’re aware this is the first time an arrangement like this has been tried in Northern Ireland and we’ve even struggled to find examples further afield – so if you’re aware of any please shout up and connect me.

I’m hoping to achieve early doors:

  • Students better informed at an earlier age of what setting up a business really involves
  • Clarity for students around the sorts of qualifications that will be useful for the careers they’re interested in
  • Understanding about all the different types of business it is possible to start and the benefits & drawbacks of each
  • Demystify the process about setting up a business and given some exposure to the practicalities of running a business
  • An introduction to networking and building a positive online digital profile and personal brand

and further down the line I’ll be happy if this “connection” to me grows into a few mentoring relationships with students who do go on to start the sorts of business that I or people I know can help them with but maybe that’s a bit ambitious at this stage.  In truth if everyone in the school ends up slightly better informed that will be enough to make it worthwhile.

Why am I doing this?

Primarily because it gives me an opportunity to influence the career choices of a large number of young women and open their eyes to a few options that they may be unaware of or uncertain about and maybe help a few of them to avoid career mistakes.  I’ll be on hand to answer their questions honestly and in relation to the real world of work.  The world is going to be a very different place by the time the 11-18 year olds I’ll be working with in the coming months and years leave school or university.  The job landscape is about to change dramatically and in ways none of us can really imagine, no matter how hard we speculate.  I’m worried that if more girls and women don’t embrace careers in STEM they may find themselves languishing in jobs towards the bottom of the work pyramid as the middle tiers get replaced by machines.  There are loads of other reasons.  I care deeply about this NW corner of Ireland and about finding ways that our young people can stay here and make their lives here instead of having to leave and go to the other side of the world looking for work.  Teachers do a really great job but the nature of what they do for a living means they’re in a bit of a bubble and I want to help them by bringing the real world into the classroom.  We are living in very uncertain times in this corner of Europe and it’s hard to prepare our young people for jobs that don’t even exist yet.  I’m happy to do anything that will improve their chances.

Why did I choose St Mary’s College?

I chose it because it’s local and because it’s a girls’ school but also because it has a strong sense of belonging and celebration of common success that is apparent from the moment you cross the doorstep.  I’ve been impressed by the enthusiasm and can-do attitude of the students and I love that the school is technology and STEM focused and that it’s led by a strong, inspiring and forward thinking woman and a great group of teachers.  (As an aside, the school was founded the year I was born and – well – it has a great name…)

What can you do?

Instead of sitting back and bemoaning the lack of women in x (insert your own word there) you too can go along to your own local school and offer your services.  Don’t wait to be asked as no head teacher would ever dare presume that a busy entrepreneur could spare the time or would want to volunteer in this way – but I know you can find the time!  Failing that you can help me by offering your support in ways that will no doubt become apparent in the coming months.

Thank you for reading.  I’m extremely happy to be joining St Mary’s College as its first Entrepreneur in Residence and the next time someone asks me that question I’ll be able to look them in the eye and tell them about what I’m doing practically to address the issues.

3 days in Dubai – jumping in at my new startup’s deep end!

ah-invest-ni-visit

Day 1 on the stand, Leeann Monk-Ozgul, Mary McKenna, Jennifer Neff, Dr Ola Aldafrawy of Dubai Health Authority, Alastair Hamilton CEO Invest NI, Swathi Sri Invest NI

I announced a week ago today that I’ve begun the New Year with a bang by formally joining Northern Irish tech for good startup, Elemental Software.  I say “formally” because I’ve been the company’s mentor for the last 10 months via Northern Ireland’s excellent Propel programme.  For anyone else who’s old enough to remember the 1970s it’s been a bit like that old Remington ad with the smooth as silk American entrepreneur Victor Kiam… Joking aside I can thoroughly recommend working in a company as the best possible way to conduct due diligence prior to investment and would be interested to hear from any other angels who’ve done the same.

ah-with-flags

The three of us at one of the parties – oops – I mean networking events

Elemental’s co-founders are Leeann Monk-Ozgul & Jennifer Neff & believe it or not they met through their mutual love of diagrams…which in my book is as good a way as any to identify a business partner. Both women have a strong track record in designing and managing community programmes and both have worked for many years in the tricky interface that exists between the private, public and third sectors. Even better, Jennifer and Leeann are both from Derry and it makes me very happy to continue supporting economic growth in the North West of Ireland by backing another local company that is without doubt destined for huge global success.  Indeed, the golden thread that links the three of us is no other than Sir Ken Robinson – yes – he of “schools kill creativity” TED fame.  Jennifer, Leeann and I were all at Sir Ken’s March 2011 talk in Derry but we didn’t know each other at the time.

ken-robinson-with-lp-mug

Sir Ken Robinson in Derry with his mug on a mug

They saw me taking photos and wondered who I was and they loved his talk so much that they eventually based their company name on Sir Ken’s book “The Element: How Finding Your Passion Changes Everything” – far more sensible than what I did as a result of meeting him which was put his face on a mug (or should I say a cult collectible!).

Elemental provides an early to market digital solution that eases and addresses an escalating set of health related social challenges. Social prescribing is described as a way of linking patients in primary care with sources of support within the community. It’s as simple as that and it gives, for example, GPs a non-medical referral option that will run alongside existing treatments to improve a patient’s health and well-being.

ah-with-amb-hennessy

Jennifer, Leeann & I with Ambassador Pat Hennessy, Irish Ambassador to UAE

This past week Jennifer, Leeann & I have been exhibiting at Arab Health in the World Trade Centre in Dubai.  Thank you to all those people who opened their black books for me and made introductions before our trip out there.  It was my first time visiting the Middle East on business and there was an awful lot to take in in a very short space of time.  Dubai itself is easily accessible from Ireland with 30 direct flights a week from Dublin and only a 4 hour time difference.  The city has the feel of a pioneer town and I can see why so many Irish and British people (young and old) are out there seeking their fortunes.

ah-with-nicola-blackwood

Jennifer and Leeann presenting to Nicola Blackwood MP at our stand

Arab Health in itself was an experience and a half.  Vast doesn’t come close with 40 country pavilions and 20,000 visitors a day.  We were lucky in so many ways.  We’d been selected to participate in the Invest Northern Ireland stand and as one of our co-founders, Jennifer Neff, has already been working with potential UAE clients for a couple of years she was able to line up days and days worth of useful meetings in advance.  We weren’t so lucky on the accommodation front.  Booking.com let us down badly by cancelling our booking on the day of our arrival in Dubai and it was incredibly difficult to find somewhere to stay at such short notice.  However, in the spirit of making lemonade from lemons we embraced the opportunity to stay for a few days in a more authentic part of the old town and see some sights we’d have otherwise missed.

Elemental is about to roll out the first social prescribing programme in the United Arab Emirates region, connecting key stakeholders in diabetes prevention and supporting patients most at risk to make better lifestyle choices, enhancing their quality of life and reducing demand on health services.

ah-dr-mohammed

Three of us with Dr Mohammad

Being at Arab Health was an amazing chance for me as an investor and part time resource to meet some of our contacts face to face and to hear from them first hand how they love the simplicity of our platform and how they intend to use it.

We were also lucky to be selected as one of the UK companies that MP and Minister for Public Health and Innovation, Nicola Blackwood, requested to meet with when she was at Arab Health earlier this week. It was wonderful to have the opportunity to explain how our social prescribing platform will help improve people’s lives to someone who feels as passionately about social justice as Nicola does.

Around the edges of the conference we networked with our Irish business community friends and colleagues, attending a number of events including that hosted by His Excellency Ambassador Pat Hennessy, Irish Ambassador to UAE (and at which Irish Minister for Employment and Small Business Pat Breen TD and Dr Mohammad Abdulqader Al Redha of Dubai Health Authority spoke so well).

ah-with-min-breen_alan

With Minister Pat Breen TD at the Enterprise Ireland networking event

Dr Mohammad is an alumni of the Royal College of Surgeons Ireland and having spent 8 years in Dublin is truly an honorary Irishman.  It was great to also squeeze in an early morning healthcare focused business breakfast with the Dubai Irish Business Network, to manage to see our good friend Eithne Treanor a number of times over the course of a few days and to meet our friend Barry Lee Cummings who works with his Northern Irish counterpart Wayne Denner on a worthy mission to help young people better manage their online reputations and combat cyberbullying.

ah-mary-and-eithne-in-dubai

With Irish powerhouse Eithne Treanor at the Dubai IBN breakfast – if you only knew one person in Dubai but it was Eithne you’d be ok!

They say a week is a long time in politics but I can confirm it’s also a long time in a busy startup.  For anyone out there who’s seeking their own angel and wondering why I picked Elemental from all the hundreds of approaches I get these are the reasons I’d have given you if you’d asked me last Friday – awesome female founding team, growing social prescribing market, powerful product that’s also simple to use and understand and the fact that it’s tech for good.  A week later I would add – co-founders that are both great on their feet, deep customer and sector knowledge and a level of commitment and hard work I’ve never seen in another startup.  Keep your fingers crossed for us and watch our progress.  Life in a startup is never easy – even when everyone’s on message, working their butts off and the planets all seem to be aligned. Comments welcome as always.

Interested in learning more about the benefits of social prescribing? Read Dr Marcello Bertotti’s expert opinion piece here

Elemental participated during 2016 in the Propel programme funded by Invest Northern Ireland and driven by the magnificent Diane Roberts. Any startups wishing to join a current and excellent accelerator in Belfast should consider Diane’s new venture, Start Planet NI

Interested in having a conversation with Elemental Software, contact us via Jennifer at jennifer@elementalsoftware.co

My Top 5 Tips for Success for Women (or anyone!) in business

Network Dublin 2I was delighted to join the Network Dublin women in business gathering in June in the Intercontinental Hotel in Dublin’s Ballsbridge.  I was keynoting at their annual awards lunch.  There was a broad mix of women present from startup entrepreneurs and solopreneurs to seasoned small business owners to women from the corporate world.

Spending time with other entrepreneurs and hearing their stories is my favourite pastime – even moreso when it’s other women.  There are so many women out there starting and growing fascinating and profitable businesses that we just don’t hear about – either because they’re bootstrapping and don’t need external investment so the government agencies and venture capital providers aren’t involved or they aren’t large scale exporting or they just aren’t part of this month’s “flavour of the moment” sector.

Network Dublin with Barbara Moynihan

Great to bump into fellow IIBN member Barbara Moynihan of On Your Feet in Dublin – Barbara was up for one of the Network Dublin awards

At the event we had representation from niche childcare related businesses to owners of health & beauty businesses and spas to a dating coach, a number of specialist healthcare providers, the usual sprinkling of corporate marketeers and business development managers, life coaches and even a woman who promised to allow you to enjoy your morning meditation anywhere in the world through the magic of VR.  All had a story…or a number of stories.

You all know the saying – If you want something doing, give it to a busy person.  Well our Network Dublin group was made up of exactly those busy women.  Everyone I chatted with had a couple of jobs, a couple of side projects on the go, a couple of charities or causes they were involved with and a family to keep on track as well.

Before I move onto the advertised blog content, I’d like to give a quick shoutout to our charity partner of the day.  It was Hugh’s House in Dublin.  Wow – what a project.  The founder is Ade Stack.  During her own baby’s hospital treatment, Ade learned that overnight accommodation in Dublin’s Temple Street and Rotunda hospitals for parents and guardians of children receiving care was both sadly lacking and grossly inappropriate so she decided to do something about it.  In the past I’ve joked that Irish comedian Dara O’Briain was a nightmare to follow onto a speaking platform but it was much harder to follow Ade Stack’s 4 minute pitch from the heart.  There wasn’t a dry eye in the room.  It’s a fabulous charity so if you can volunteer or help out in any small way then please do.

The main substance of my talk was 5 Top Tips for Success for women in business written from my own perspective and experience.  It was incredibly hard to get the list down to 5 but without further ado, these were the ones I chose:

1 Take a #GiversGain approach to business and life

There are so many elements to this but it’s a theme fundamental to how I operate and have always operated and it works for me and many other people.  Also called paying it forward, paying it back, karma and a multitude of other titles – but I like the #giversgain label that Camilla Long introduced me to.  The basic premise is to help other people and do so on the basis that you will receive nothing back in return.  The reality is if you give to the world, it gives back.

So – have a mentor but be a mentor too.  When networking, be generous with your introductions or give some of your content away without the expectation of something in return.  Positivity breeds positivity.  Enjoy yourself at work and in business and do the things that feel right to you.  In networking I’ve always just collected interesting people that I get on with and like.  I’ve never targeted people that I think might be able to do something for me – that just doesn’t work and I’d feel uncomfortable doing that anyway.

At the end of the day, people buy from people they like and as all opportunities are attached to a person or a group of people, goodwill will take you a long, long way – be it in procurement or recruitment.

Always help the people that you’re a bit further ahead than and remember Madeleine Albright’s words – “There’s a special place in hell for women who don’t help other women”.

2 Work Hard – I’m sorry but there are no shortcuts

At least none that I’ve ever found.  Whether you’re scrabbling your way up the corporate ladder or starting a business, putting in the hard yards in terms of time and commitment is critical, especially in your startup’s early days when you’re the main resource or in the early part of your career when you don’t have much of a track record.  I can remember sitting next to a young entrepreneur at dinner one evening and I asked him how he would cope when his only option was less sleep & he said to me – that won’t happen because I’m capping my working week at 60 hours.  He was really annoyed when I replied – Your startup will fail.

Obviously it isn’t about working 100 hours every week but you must accept that success requires work and work takes time.

There are plenty of people out there who will sell you books or courses telling you something other than this but in my experience there is no substitute and those shortcut peddlers are either lying or much smarter than me.

My own worst example of this, and one that I’m not proud of in retrospect, is joining a 1 hour sales Skype call on my wedding morning in 2014.  However, I made a call at the time that it was necessary to be in the conversation and the government agency we were pitching to refused point blank to move the date.  Worse still, we didn’t win the work.  You will know your own reasonable limits and these are different for us all.

 

Final word on this point – you do need to stretch yourself.

Ali

Muhammad Ali – Dancing in the Lights

Cruising along in a well worn and comfortable spot will not bring you the success you’re capable of.  Remember the late Muhammad Ali’s words when someone asked him what it was like being in the ring.  He replied “Out here I’m just dancing in the lights; the real work is done in the back room”.  Enjoy your moments in the limelight but don’t neglect the grafting that needs done.

3 Celebrate All Your Wins – big and small

At the end of every working day, write your greatest achievement of the day in red pen at the top of your paper diary.

Gene with cake

My nephew Gene on one of his birthdays

Some days it might be a big win such as hearing you’ve successfully secured that promotion or received the £50k sales order you’ve been chasing and other days it might be something small such as getting to the end of the day without giving up or clearing those admin tasks that’ve been bothering you for weeks.  As the weeks and months go by, you have a visible and tangible record of your achievements and if you’re ever feeling a bit low or in need of some encouragement, you can flick back through your diary, see how far you’ve come & relive some of the glory of your past successes.  I pinched great idea this from my friend and IIBN colleague Susan Hayes, The Savvy Economist.  In her TEDx talk (5 Key Ways to Define Yourself & Turbo Boost Your Career) Susan describes how she used to do this in the very early days of starting her own business, but it works for many different scenarios and it’s both effective and very easy.

In the early days of your startup, make sure you work towards and measure some milestones, however small.  Ensure everyone in your small team shares and knows this week or this month’s goals and when you get there, take a short break to recognise and mark your collective achievement.   If it’s a Friday evening, take everyone out for a quick drink or a bite to eat and celebrate what’s gone well that week and what you’ve achieved.  Take the time.  It matters and you’re worth it.

4 Don’t Procrastinate and always move things along at pace

Procrastination is a savage thief of time and so much more.  I read a really good (long read) blog about this topic recently and I recommend a read here if this is something you know you’re prone to.  If it is, this blog will scare the life out of you.  I’m not too bad.  Life in an early stage startup improves the speed with which you make decisions and reduces the amount of information you require before a decision can be made.

For years now I’ve managed my own working life using the Eisenhower matrix (the Important/Urgency grid) but the trick you mustn’t miss is to remember the Important/Not Urgent box as this is the one that drives your long term career or business strategy.

The bigger the organisation is that you operate within, the more need there is to spend time formalising and streamlining your decision making processes.  The glacial pace of decision making was what drove me out of the public sector years ago.

Keeping things moving along on a daily, weekly, monthly & yearly basis according to a plan in your head or on your wall or shelf is a real skill but one that’s definitely worth perfecting if you can.  Teach your newbie team members how to make swift and good decisions and you’ll have a much happier and productive workplace.  Everyone likes to see and feel progress.

5 Have a Plan

I like the Sheryl Sandberg quote “Option A is not available so let’s kick the s*** out of Option B”.  Sheryl Sandberg used to annoy the hell out of me with her Lean In preaching but I feel better disposed to her after the way she has subsequently revised some of her earlier recommendations for women in business since her own sad personal tragedy happened.

It’s good to have a plan, but it shouldn’t be fixed in stone.  You need to incorporate an element of flex and you also need at least a Plan B – but probably a less fleshed out Plan C & Plan D as well.  We live in uncertain times and technology has introduced a pace of change into many occupations that would previously have been difficult to imagine.  My Network Dublin talk happened on the day that the reality of the Brexit referendum outcome began to emerge.  Prime Minister David Cameron had literally just resigned and my audience & I mused over what his Plans B & C or D might have been as he went to his bed the night before.  Indeed – we wondered if he had any!

I hope you’ve enjoyed this blog & please do send us your own Top 5 Tips in the comments below.