Women in Tech

3 days in Dubai – jumping in at my new startup’s deep end!

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Day 1 on the stand, Leeann Monk-Ozgul, Mary McKenna, Jennifer Neff, Dr Ola Aldafrawy of Dubai Health Authority, Alastair Hamilton CEO Invest NI, Swathi Sri Invest NI

I announced a week ago today that I’ve begun the New Year with a bang by formally joining Northern Irish tech for good startup, Elemental Software.  I say “formally” because I’ve been the company’s mentor for the last 10 months via Northern Ireland’s excellent Propel programme.  For anyone else who’s old enough to remember the 1970s it’s been a bit like that old Remington ad with the smooth as silk American entrepreneur Victor Kiam… Joking aside I can thoroughly recommend working in a company as the best possible way to conduct due diligence prior to investment and would be interested to hear from any other angels who’ve done the same.

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The three of us at one of the parties – oops – I mean networking events

Elemental’s co-founders are Leeann Monk-Ozgul & Jennifer Neff & believe it or not they met through their mutual love of diagrams…which in my book is as good a way as any to identify a business partner. Both women have a strong track record in designing and managing community programmes and both have worked for many years in the tricky interface that exists between the private, public and third sectors. Even better, Jennifer and Leeann are both from Derry and it makes me very happy to continue supporting economic growth in the North West of Ireland by backing another local company that is without doubt destined for huge global success.  Indeed, the golden thread that links the three of us is no other than Sir Ken Robinson – yes – he of “schools kill creativity” TED fame.  Jennifer, Leeann and I were all at Sir Ken’s March 2011 talk in Derry but we didn’t know each other at the time.

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Sir Ken Robinson in Derry with his mug on a mug

They saw me taking photos and wondered who I was and they loved his talk so much that they eventually based their company name on Sir Ken’s book “The Element: How Finding Your Passion Changes Everything” – far more sensible than what I did as a result of meeting him which was put his face on a mug (or should I say a cult collectible!).

Elemental provides an early to market digital solution that eases and addresses an escalating set of health related social challenges. Social prescribing is described as a way of linking patients in primary care with sources of support within the community. It’s as simple as that and it gives, for example, GPs a non-medical referral option that will run alongside existing treatments to improve a patient’s health and well-being.

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Jennifer, Leeann & I with Ambassador Pat Hennessy, Irish Ambassador to UAE

This past week Jennifer, Leeann & I have been exhibiting at Arab Health in the World Trade Centre in Dubai.  Thank you to all those people who opened their black books for me and made introductions before our trip out there.  It was my first time visiting the Middle East on business and there was an awful lot to take in in a very short space of time.  Dubai itself is easily accessible from Ireland with 30 direct flights a week from Dublin and only a 4 hour time difference.  The city has the feel of a pioneer town and I can see why so many Irish and British people (young and old) are out there seeking their fortunes.

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Jennifer and Leeann presenting to Nicola Blackwood MP at our stand

Arab Health in itself was an experience and a half.  Vast doesn’t come close with 40 country pavilions and 20,000 visitors a day.  We were lucky in so many ways.  We’d been selected to participate in the Invest Northern Ireland stand and as one of our co-founders, Jennifer Neff, has already been working with potential UAE clients for a couple of years she was able to line up days and days worth of useful meetings in advance.  We weren’t so lucky on the accommodation front.  Booking.com let us down badly by cancelling our booking on the day of our arrival in Dubai and it was incredibly difficult to find somewhere to stay at such short notice.  However, in the spirit of making lemonade from lemons we embraced the opportunity to stay for a few days in a more authentic part of the old town and see some sights we’d have otherwise missed.

Elemental is about to roll out the first social prescribing programme in the United Arab Emirates region, connecting key stakeholders in diabetes prevention and supporting patients most at risk to make better lifestyle choices, enhancing their quality of life and reducing demand on health services.

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Three of us with Dr Mohammad

Being at Arab Health was an amazing chance for me as an investor and part time resource to meet some of our contacts face to face and to hear from them first hand how they love the simplicity of our platform and how they intend to use it.

We were also lucky to be selected as one of the UK companies that MP and Minister for Public Health and Innovation, Nicola Blackwood, requested to meet with when she was at Arab Health earlier this week. It was wonderful to have the opportunity to explain how our social prescribing platform will help improve people’s lives to someone who feels as passionately about social justice as Nicola does.

Around the edges of the conference we networked with our Irish business community friends and colleagues, attending a number of events including that hosted by His Excellency Ambassador Pat Hennessy, Irish Ambassador to UAE (and at which Irish Minister for Employment and Small Business Pat Breen TD and Dr Mohammad Abdulqader Al Redha of Dubai Health Authority spoke so well).

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With Minister Pat Breen TD at the Enterprise Ireland networking event

Dr Mohammad is an alumni of the Royal College of Surgeons Ireland and having spent 8 years in Dublin is truly an honorary Irishman.  It was great to also squeeze in an early morning healthcare focused business breakfast with the Dubai Irish Business Network, to manage to see our good friend Eithne Treanor a number of times over the course of a few days and to meet our friend Barry Lee Cummings who works with his Northern Irish counterpart Wayne Denner on a worthy mission to help young people better manage their online reputations and combat cyberbullying.

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With Irish powerhouse Eithne Treanor at the Dubai IBN breakfast – if you only knew one person in Dubai but it was Eithne you’d be ok!

They say a week is a long time in politics but I can confirm it’s also a long time in a busy startup.  For anyone out there who’s seeking their own angel and wondering why I picked Elemental from all the hundreds of approaches I get these are the reasons I’d have given you if you’d asked me last Friday – awesome female founding team, growing social prescribing market, powerful product that’s also simple to use and understand and the fact that it’s tech for good.  A week later I would add – co-founders that are both great on their feet, deep customer and sector knowledge and a level of commitment and hard work I’ve never seen in another startup.  Keep your fingers crossed for us and watch our progress.  Life in a startup is never easy – even when everyone’s on message, working their butts off and the planets all seem to be aligned. Comments welcome as always.

Interested in learning more about the benefits of social prescribing? Read Dr Marcello Bertotti’s expert opinion piece here

Elemental participated during 2016 in the Propel programme funded by Invest Northern Ireland and driven by the magnificent Diane Roberts. Any startups wishing to join a current and excellent accelerator in Belfast should consider Diane’s new venture, Start Planet NI

Interested in having a conversation with Elemental Software, contact us via Jennifer at jennifer@elementalsoftware.co

My Top 5 Tips for Success for Women (or anyone!) in business

Network Dublin 2I was delighted to join the Network Dublin women in business gathering in June in the Intercontinental Hotel in Dublin’s Ballsbridge.  I was keynoting at their annual awards lunch.  There was a broad mix of women present from startup entrepreneurs and solopreneurs to seasoned small business owners to women from the corporate world.

Spending time with other entrepreneurs and hearing their stories is my favourite pastime – even moreso when it’s other women.  There are so many women out there starting and growing fascinating and profitable businesses that we just don’t hear about – either because they’re bootstrapping and don’t need external investment so the government agencies and venture capital providers aren’t involved or they aren’t large scale exporting or they just aren’t part of this month’s “flavour of the moment” sector.

Network Dublin with Barbara Moynihan

Great to bump into fellow IIBN member Barbara Moynihan of On Your Feet in Dublin – Barbara was up for one of the Network Dublin awards

At the event we had representation from niche childcare related businesses to owners of health & beauty businesses and spas to a dating coach, a number of specialist healthcare providers, the usual sprinkling of corporate marketeers and business development managers, life coaches and even a woman who promised to allow you to enjoy your morning meditation anywhere in the world through the magic of VR.  All had a story…or a number of stories.

You all know the saying – If you want something doing, give it to a busy person.  Well our Network Dublin group was made up of exactly those busy women.  Everyone I chatted with had a couple of jobs, a couple of side projects on the go, a couple of charities or causes they were involved with and a family to keep on track as well.

Before I move onto the advertised blog content, I’d like to give a quick shoutout to our charity partner of the day.  It was Hugh’s House in Dublin.  Wow – what a project.  The founder is Ade Stack.  During her own baby’s hospital treatment, Ade learned that overnight accommodation in Dublin’s Temple Street and Rotunda hospitals for parents and guardians of children receiving care was both sadly lacking and grossly inappropriate so she decided to do something about it.  In the past I’ve joked that Irish comedian Dara O’Briain was a nightmare to follow onto a speaking platform but it was much harder to follow Ade Stack’s 4 minute pitch from the heart.  There wasn’t a dry eye in the room.  It’s a fabulous charity so if you can volunteer or help out in any small way then please do.

The main substance of my talk was 5 Top Tips for Success for women in business written from my own perspective and experience.  It was incredibly hard to get the list down to 5 but without further ado, these were the ones I chose:

1 Take a #GiversGain approach to business and life

There are so many elements to this but it’s a theme fundamental to how I operate and have always operated and it works for me and many other people.  Also called paying it forward, paying it back, karma and a multitude of other titles – but I like the #giversgain label that Camilla Long introduced me to.  The basic premise is to help other people and do so on the basis that you will receive nothing back in return.  The reality is if you give to the world, it gives back.

So – have a mentor but be a mentor too.  When networking, be generous with your introductions or give some of your content away without the expectation of something in return.  Positivity breeds positivity.  Enjoy yourself at work and in business and do the things that feel right to you.  In networking I’ve always just collected interesting people that I get on with and like.  I’ve never targeted people that I think might be able to do something for me – that just doesn’t work and I’d feel uncomfortable doing that anyway.

At the end of the day, people buy from people they like and as all opportunities are attached to a person or a group of people, goodwill will take you a long, long way – be it in procurement or recruitment.

Always help the people that you’re a bit further ahead than and remember Madeleine Albright’s words – “There’s a special place in hell for women who don’t help other women”.

2 Work Hard – I’m sorry but there are no shortcuts

At least none that I’ve ever found.  Whether you’re scrabbling your way up the corporate ladder or starting a business, putting in the hard yards in terms of time and commitment is critical, especially in your startup’s early days when you’re the main resource or in the early part of your career when you don’t have much of a track record.  I can remember sitting next to a young entrepreneur at dinner one evening and I asked him how he would cope when his only option was less sleep & he said to me – that won’t happen because I’m capping my working week at 60 hours.  He was really annoyed when I replied – Your startup will fail.

Obviously it isn’t about working 100 hours every week but you must accept that success requires work and work takes time.

There are plenty of people out there who will sell you books or courses telling you something other than this but in my experience there is no substitute and those shortcut peddlers are either lying or much smarter than me.

My own worst example of this, and one that I’m not proud of in retrospect, is joining a 1 hour sales Skype call on my wedding morning in 2014.  However, I made a call at the time that it was necessary to be in the conversation and the government agency we were pitching to refused point blank to move the date.  Worse still, we didn’t win the work.  You will know your own reasonable limits and these are different for us all.

 

Final word on this point – you do need to stretch yourself.

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Muhammad Ali – Dancing in the Lights

Cruising along in a well worn and comfortable spot will not bring you the success you’re capable of.  Remember the late Muhammad Ali’s words when someone asked him what it was like being in the ring.  He replied “Out here I’m just dancing in the lights; the real work is done in the back room”.  Enjoy your moments in the limelight but don’t neglect the grafting that needs done.

3 Celebrate All Your Wins – big and small

At the end of every working day, write your greatest achievement of the day in red pen at the top of your paper diary.

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My nephew Gene on one of his birthdays

Some days it might be a big win such as hearing you’ve successfully secured that promotion or received the £50k sales order you’ve been chasing and other days it might be something small such as getting to the end of the day without giving up or clearing those admin tasks that’ve been bothering you for weeks.  As the weeks and months go by, you have a visible and tangible record of your achievements and if you’re ever feeling a bit low or in need of some encouragement, you can flick back through your diary, see how far you’ve come & relive some of the glory of your past successes.  I pinched great idea this from my friend and IIBN colleague Susan Hayes, The Savvy Economist.  In her TEDx talk (5 Key Ways to Define Yourself & Turbo Boost Your Career) Susan describes how she used to do this in the very early days of starting her own business, but it works for many different scenarios and it’s both effective and very easy.

In the early days of your startup, make sure you work towards and measure some milestones, however small.  Ensure everyone in your small team shares and knows this week or this month’s goals and when you get there, take a short break to recognise and mark your collective achievement.   If it’s a Friday evening, take everyone out for a quick drink or a bite to eat and celebrate what’s gone well that week and what you’ve achieved.  Take the time.  It matters and you’re worth it.

4 Don’t Procrastinate and always move things along at pace

Procrastination is a savage thief of time and so much more.  I read a really good (long read) blog about this topic recently and I recommend a read here if this is something you know you’re prone to.  If it is, this blog will scare the life out of you.  I’m not too bad.  Life in an early stage startup improves the speed with which you make decisions and reduces the amount of information you require before a decision can be made.

For years now I’ve managed my own working life using the Eisenhower matrix (the Important/Urgency grid) but the trick you mustn’t miss is to remember the Important/Not Urgent box as this is the one that drives your long term career or business strategy.

The bigger the organisation is that you operate within, the more need there is to spend time formalising and streamlining your decision making processes.  The glacial pace of decision making was what drove me out of the public sector years ago.

Keeping things moving along on a daily, weekly, monthly & yearly basis according to a plan in your head or on your wall or shelf is a real skill but one that’s definitely worth perfecting if you can.  Teach your newbie team members how to make swift and good decisions and you’ll have a much happier and productive workplace.  Everyone likes to see and feel progress.

5 Have a Plan

I like the Sheryl Sandberg quote “Option A is not available so let’s kick the s*** out of Option B”.  Sheryl Sandberg used to annoy the hell out of me with her Lean In preaching but I feel better disposed to her after the way she has subsequently revised some of her earlier recommendations for women in business since her own sad personal tragedy happened.

It’s good to have a plan, but it shouldn’t be fixed in stone.  You need to incorporate an element of flex and you also need at least a Plan B – but probably a less fleshed out Plan C & Plan D as well.  We live in uncertain times and technology has introduced a pace of change into many occupations that would previously have been difficult to imagine.  My Network Dublin talk happened on the day that the reality of the Brexit referendum outcome began to emerge.  Prime Minister David Cameron had literally just resigned and my audience & I mused over what his Plans B & C or D might have been as he went to his bed the night before.  Indeed – we wondered if he had any!

I hope you’ve enjoyed this blog & please do send us your own Top 5 Tips in the comments below.

How Networking & Collaboration can ease your Key Startup Challenges

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L-R Mary McKenna, Clare McGee, Connor Doherty, Gemma Milne

This week I’ve spent a couple of days in Northern Ireland with Clare McGee of NORIBIC, Connor Doherty of CultureTech & Gemma Milne of Ogilvy Labs (@ClareNORIBIC @Culturetechfest @GKMilne1).  We’ve hosted a couple of events in Belfast & Derry & invited all our creative & digital industry colleagues to join us in order to discuss whether there’s any appetite in NI to create an industry led independent body to represent our sector & as part of that facilitate networking & collaboration.  The hashtag in case you want to look back at the Twitter conversation is #CACHE

In this blog I’m going to outline some ideas around how networking & collaboration can help especially digital & creative industry startups get around the key challenges identified in the recent Tech Nation 2016 report (collated & produced by Tech City & NESTA).  NI respondents identified 2 key and common challenges to scaling up their startups here in Northern Ireland & those are access to finance/investment and working within a limited talent pool (in my experience of growing a tech business in Northern Ireland, tech & sales people are especially difficult to recruit when you’re in startup mode).

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Our Belfast guests at The MAC

Let’s start with networking.  I was quite pleased when I asked the room last night “who enjoys networking?” and quite a few hands went up.  Usually people pull faces & shuffle a bit when they think about entering a room full of 200 strangers & starting conversations with them.  Then again, we Northern Irish folk are famed for our friendliness.  The other common barrier is that startups think they are far too busy to network.  I know that because that’s how I used to think too when I was working 7 days a week early doors in my own startup.  But here’s the thing.  It’s nigh on impossible as a startup to persuade good people to leave their comfortable, steady, well-paid jobs & join you if they don’t know you and they’ve never heard of your company.  As for raising finance, don’t even bother trying to do this cold.  You are wasting your time.

Cache2As an aside, in the 2 weeks following the publication of this year’s Maserati 100 List in the Sunday Times newspaper last month, my inbox & LinkedIn quickly filled up with messages from entrepreneurs and startups cold pitching me.  After some consideration I’ve sent them back a version of the following note.  “If you don’t have enough of a network to get introduced to me, then I’m not going to read your cold pitch because you aren’t going to make it.  One of the key elements of startup success is an ability to nicely hustle”.  Harsh?  Maybe.  More about this later.

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Derry guests in the Playhouse

Remember that all opportunities in business are attached to a person or people – and if you aren’t on that person or team’s radar, your chances of accessing or winning that opportunity are lessened.  Even in the strictest public sector procurement exercise you have a better chance of success if you are known to the procurer.

So – having accepted that networking is a good idea – how is it best to get started?  Here’s my quick primer:

  1. Think about who you already know, especially if you are raising early stage finance. Most of that comes from friends & family (& if you really want to finish the sentence – fools!).
  2. Join some networking organisations – formal & informal. There are loads & loads of these.  Ask around to find out which will be best for you.
  3. Use LinkedIn & Twitter effectively & if you don’t know how, then learn.
  4. Maybe consider joining an accelerator – access to networks is by far the greatest benefit. There are 3 in Belfast & a brand new one within the Northern Ireland Science Park in Derry called Growing Startups.  Hundreds more in London & many specialist ones emerging across Europe & the US that more & more Irish startups are accessing.
  5. Research industry notables local to you & work out how you can have a useful interaction with them. No stalking please.  Try & see what’s in it for them as well as you – not everyone in this life is pure & good although many are.
  6. Recruit already networked people into your small team. I’d take connections over experience any day of the week.  Remember the famous Sun Microsystems quote – “No matter who you are, most of the smartest people work for someone else” – let’s face it – especially true if you only have 3 people in your team!
  7. Build out your own personal brand. This will help your startup when it’s small.  You can figure out later on how to shift the spotlight away from yourself & that’s a nice problem to have.  There are loads of ways to do this.  Publishing content on your own blog or LinkedIn & accepting all public speaking opportunities are a good start.
  8. Simplest of all – do a bit of homework before you bowl up to conferences & events. Find out who else is going.  Contact people beforehand & arrange to meet for a focused chat about something mutually beneficial.  Ask one of the speakers if you can interview them for your blog.
  9. If you’re in NI or Ireland, don’t forget there’s another island next door & less than an hour on the plane that has 10x the population of the island of Ireland & it’s a lot less hassle to operate in than trying to do business in the US.

You all know the rules of networking but briefly:

Be brave and approach strangers – what’s the worst that can happen; be friendly and pleasant; have a 30 second elevator pitch and be ready to trot it out; related to the last point recognise the part played by serendipity & always be watchful for connection opportunities without being overly pushy, be ambitious in who you reach out to – especially online – hardly anyone ever says No (I can only think of one single person who’s refused to help me with something in the last 10 years – DM me if you want to know who it is!); remember this is a two-way street & karma plays a part – pay it forward & pay it back – no matter how little you have there’s always someone else who is worse off.

Onto collaboration.  This is nothing new.  Members of the City of London guilds have been collaborating for over a thousand years.  I found a great Bill Gates quote on this:

“Creativity is less of an individual characteristic than it is an emergent property that surfaces when people convene around a problem”.

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Me with the totally bonkers Gibson Girls of Red Earth Designs – fresh, innovative, fun!

I love that.  Our events this week attracted film makers, artists, actors, publishers and journalists, software & game creators, photographers, ceramicists, artisan food producers, musicians, digital generalists, chocolate makers, people from the fashion industry, STEMettes, all sorts of fabulous creative & digital companies & entrepreneurs.  Jim Murray of Troll games summed up creative collaboration beautifully last night in Derry as he described people with different skill sets & end games working together in a shared space, brainstorming ideas & dipping in & out of different projects in different parts of the industry.  We’d simply like to facilitate this happening for our creatives & digital people on a much bigger scale.

Competition is old hat.  It makes me think of gung ho alpha salesmen in shiny suits driving Ford Mondeos.  Ugh.

Going back to a startup’s ability to recruit for a moment, by 2020 Millennials will make up 50% of the workforce & 88% of them say they prefer to work in a collaborative environment not a competitive one – and you have to make your workplaces Millennial friendly if you’re going to attract the best of the best.

Northern Ireland is populated by thousands of micro businesses.  Collaborating with each other helps you go further & bid bigger – if that’s what you want.  So – if you like the sound of this, complete the NORIBIC survey here and have your say.

We’re launching the Northern Ireland branch of London’s Irish International Business Network at the Digital DNA conference in Belfast on 7 & 8 June.  I’m going to be driving this in Northern Ireland when I return home mid May.  But the good news is you don’t have to wait until then to join IIBN, you can join now & get your international networking kicked off pronto.

Last word – if you’re cold pitching to the people who accept cold pitches, Gemma Milne’s excellent advice is to keep your cover note to the length of two tweets max, don’t include pitch decks and business plans, maybe include a really short explainer video, don’t send generic – think about how what you have is of interest to who you’re sending it to.  Oh & whatever you do, don’t send them to me 😉

I’d love to know everyone’s thoughts around this topic so please do include them in the comments section.

10 Reasons why DellWorld 2015 was Awesome!!

Dell senior team on stage during the press conference, answering questions from the audience

Dell senior team on stage during the press conference, answering questions from the audience

On the last morning of DellWorld 2015, Mona Charif, Dell’s VP of Marketing & Communications, asked me during the Influencers’ breakfast what was the one thing that had surprised me most over the course of my couple of days at DellWorld. It was such an easy question to answer. Without any hesitation I answered that it was the quality of the Dell team & the way that their CEO, Michael Dell, is adored by everyone inside & outside of their organisation.

All the other bloggers have written plenty about the technology they saw at DellWorld 2015 and the EMC deal so I’m going to take a slightly different tack & tell you instead my 10 reasons for why being there this year was so awesome:

  1. Meeting lots of other geeks (about 8,500 of them – but in friendly Austin, Texas (home of SXSW) instead of more impersonal Las Vegas which is where many of the other big US conferences take place). Austin is where the Dell mothership is based & it’s great to see the company putting so much back into the local economy.
    In a De Lorean on Back to the Future Day with a hover board - awesome!

    In a De Lorean on Back to the Future Day with a hover board – awesome!

    I also got to sit in & be photographed in a De Lorean car (made by an American in Belfast I might add!) on Back to the Future Day, with a hover board – how could anything be better than that! Awesome.

  2. Meeting Dell CEO Michael Dell, telling him a story & getting to take a selfie with him as a result. What was the story? It was the one about how my friend & former colleague Tim Ramsdale persuaded our mutual employer to buy a Dell server in London in 1989, which wasn’t as easy at the time as you might think.   What did Michael Dell say? – He said in that case you were one of my very first London customers… Sorta makes the rest of it worthwhile doesn’t it…Michael Dell doesn’t really do selfies but after that story it was quite easy – & who can blame him. In my humble opinion & as a person who has started a number of companies in my time I was humbled to meet a man who started his business at the age of 19 & who is still heading it up at 50 – and not just heading it up but is clearly everything from commander in chief to best joker on the block.
    Selfie with Dell CEO Michael Dell

    Selfie with Dell CEO Michael Dell

    Michael Dell is on message across all parts of his business, completely engaging whatever he’s discussing, confident in Dell’s future (just listen to him talk about why he bought Dell back out of public ownership in 2013) & making a massive statement of intent re Dell’s recent purchase of EMC;

  3. Finding out how many members of the Dell senior and middle management team are Irish – that made me very happy & indeed is awesome;
  4. Getting a glimpse early doors of some of the innovations that Dell has in the pipeline via the Whisper Suite demonstration – but sadly I’m under an NDA so I can’t say too much about that. Suffice to say that I loved what Dell is planning on Internet of Things…;
  5. Meeting Dell’s Entrepreneur in Residence, Elizabeth Gore, & finding out we have a lot in common – although Elizabeth is both far more glamorous & far more diplomatic than I am.
    Entrepreneur in Residence x 2

    Entrepreneur in Residence x 2

    We decided that both of us have a “licence to meddle” which is really quite nice. Here’s the link to Elizabeth’s Huffington Post piece about what an Entrepreneur in Residence actually is, in case you’re interested – and yes – she is awesome.  In a strange turn of fate I’m looking forward to meeting Elizabeth’s Dell predecessor Ingrid Vanderveldt at Digital Week Ireland in West Cork next week – it really is a small geek world.

  6. Being at Pitchslam & experiencing Michael Dell turning up last minute as one of the judging panel as a nice surprise for the 5 startup entrants. Honestly, it was lovely of him to do that but if I’d been pitching I’d have died – right there on the spot. Well done to the winners, Goal Control – proof that with a good pitch in the right place you can still win despite pitching soccer to an American audience & having the worst Twitter account on the planet. Must be some lessons in there for all of us;
  7. Observing Americans at play at the John Mayer concert & jamboree on Night 1 of the conference – that was so much fun.
    Cupcake lorry at the John Mayer concert

    Cupcake lorry at the John Mayer concert

    Thank goodness I ignored my long suffering mother in law & didn’t bother packing a dress… Last year’s entertainment was Duran Duran – I’m saying nothing.

  8. Getting up close & personal with the Dell team – universally & consistently fabulous & what a great way to showcase them – put them in front of 8,500 members of your community, customers & partners for 3 days. Here’s a pic of two of my favourites – Gloria Cedeno & Ana Coreas, both are from Panama & both work in the marketing & comms team at Dell, Ana in Austin & Gloria back in Panama as part of the LATAM team.

    Gloria & Ana

    Gloria & Ana

  9. Finding out about all the stuff that Dell does around the outside of core business – I signed up for the entrepreneurship, women in tech & edtech streams at DellWorld but when there I heard about so much more that the CEO & company does from Michael Dell’s work as the United Nation Foundation’s first Global Advocate for Entrepreneurship to the work being done with SMEs. Some of it could be called CSR but again there’s so much more. Also – I stayed in Austin for 3 days after DellWorld & everyone I talked to in town from taxi drivers to bar owners (you can immediately see how I roll!) was full of praise for their local big employer.
  10. Attending the Women in IT lunch with 240 other women and hearing from Carey Lohrenz about her experience as a woman in a traditionally male world – she’s a former fighter pilot in the US Navy.  It was really special to spend time with so many other women in IT & the air was buzzing with conversations, and quite a lot of whooping in response to some of Carey’s very amusing comments.  Check her out – she’s awesome.
  11. Receiving confirmation that all the customer facing things we ever did at Learning Pool in the early days were right – from holding an annual conference that was all about connecting customers & showcasing our own team to listening to Michael Dell ask a Pitchslam pitcher this week – But has this ever been done in another industry? & wanting to shout out from the front row – Yes – Learning Pool did that for the online learning space back in 2006…Reinforcement from an industry giant sure feels good! Ok – DellWorld 2015 had a few more delegates than Learning Pool Live but I’m still certain they copied a few of our ideas…

I’ve been a Dell customer for the last 26 years so I really enjoyed being at DellWorld 2015 & learning more about how Dell develops products and partnerships.  The 3 days were informative, interesting & fun.  If you get a chance to attend DellWorld 2016 my advice is Go – you won’t regret it.

Disclaimer: I attended DellWorld 2015 as a guest of Dell & Dell paid for my travel & accommodation.  All of the above views, however, are my own.

Good Things Can Happen if you only say Yes!

Two recent trigger events prompted me to write this blog. The first was this tweet last week from Sam Missingham (@samatlounge) “Women of the world, if you are asked to speak at an event or appear on a panel say Yes (especially if you don’t really want to)”. The second was seeing Carey Lohrenz speak at Dellworld 2015 & listening to her talk in depth about (generally) how women don’t put up their hands until they’re sure they can do 120% of what’s being asked of them. Carey (& I) think you should put up your hand when you can do 75 or 80% & figure the rest out from there.

Badass Carey Lohrenz addressing the Women in IT lunch at DellWorld 2015

I know this topic has been done to death a bit in recent years but I’ve never written about this from my own personal perspective so I thought I’d do that in case anyone finds it interesting & maybe it will encourage a few more people to be brave.

It’s about 2 years since I made the decision to exit from my startup/scaleup Learning Pool, sell my half of the business & go & do something else. As CEO of a small growing business your default position when presented with most decisions is No. It has to be. In order to focus on growing your business, meeting payroll every month & moving the needle significantly in the right direction you need to eliminate as much distraction as you possibly can from your business & your life.

You say No to most conference attendance opportunities, most business social and networking events (especially if they involve travel or an overnight stay) and most requests for you to speak at other organisations’ events. Unfortunately, when you’re in a place where you sometimes wonder if you could function with one or two hours less sleep at night, you don’t have a lot of time to mentor people inside or outside of your organisation either – the smart ones learn by running along beside you.

One thing I did manage to make time for as Learning Pool grew was speaking to students at local schools about careers in STEM, usually through Young Enterprise NI. As entrepreneurs, business owners or people with careers in STEM we all need to do a bit more of this.  The other was chatting to other entrepreneurs who were a few steps behind where we were – I knew from experience how useful this had been to us when we were in startup mode.

In the White House St Patrick’s Day 2011, picking a winner in Hillary back then even!

I guess the most extreme example of me saying No was the night (it was International Women’s Day 2011 – the 100th anniversary of IWD) when I received a late call from someone in government inviting me to join the Northern Irish delegation to the White House to meet President Obama on St Patrick’s Day. What was my response? I said “I can’t possibly – our year end is end of March & I’m too busy”. There was a brief silence at the other end of the line & then the very sensible person said – Mary – when someone asks you in 5 or 10 years time, what were you doing on St Patrick’s Day 2011 which would you rather say – that you met the President of the United States or that you were doing spreadsheets… I made the right decision in the end!

So – for the last 2 years I’ve been running my own private social experiment in which I try to say Yes to most things that are presented to me – within reason of course. Below are some of the positive things that have happened as a result (to date there have been no negative outcomes).

Sam Sparrow & me (& the Mannequin Pis) in Brussels May 2014 for the final of the European Social Innovation Competition

Sam Sparrow & me (& the Mannequin Pis) in Brussels May 2014 for the final of the European Social Innovation Competition

I said Yes to Terry Ryall, vInspired’s founding CEO when she asked me to help the charity launch Task Squad. This gave me the opportunity to work in a charity for the first time in my career & the insights that gave me have allowed me to since make a contribution in a number of different ways to how charities and not for profits can better benefit from technology. I also connected with an entire new network of people (including the fabulous Sam Sparrow who now runs Task Squad), charities and funders and learned all about social impact investment. This eventually led to me meeting Sally Higham and angel investing in her software platform business for youth & sports clubs, Run A Club.

I said Yes to John Knapton when he asked me to join Northern Ireland Science Park in Belfast as one of their Entrepreneurs in Residence. As well as being a lot of fun, this has led to me formally mentoring one young entrepreneur for the past 6 months and offering advice & help to a number of other startups. Best of all, I got to meet Her Majesty the Queen in Buckingham Palace in June 2014 and on the same evening met Norwegian entrepreneur Ollie Gardener & 8 months later angel invested in her social learning platform, Noddlepod.

Meeting Her Majesty the Queen in Buckingham Palace June 2014

Meeting Her Majesty the Queen in Buckingham Palace June 2014

I said Yes when my colleagues at the Irish International Business Network asked me to run the SharkTank at our November 2014 conference in New York City and by doing so met wonderful Canadian entrepreneur & angel investor Kelly Hoey.

With my favourite co-conspirator Kelly Hoey before our SharkTank in NYC

With my favourite co-conspirator Kelly Hoey before our SharkTank in NYC

We had a lot of laughs on the day, found we have a lot in common & since then we’ve helped each other on a number of things and are on the road to becoming firm friends. (I’m running a startup SharkTank again this year at the IIBN conference at BAFTA in London on 13 November. We have a few tickets left if you’d like to join us – details here).

I said Yes when the Research & Educational Network Norge asked me to deliver a talk on the Future of Learning to 200 people in Oslo, even though I can’t speak a word of Norwegian and the prospect of doing something like this was terrifying. You can read more about my Oslo experience in a previous blog here if you’re interested. Suffice to say it turned out well despite my fears!

Prized selfie with Michael Dell taken at DellWorld 2015

Prized selfie with Michael Dell taken at DellWorld 2015

More recently I said Yes when Will Pritchard of AxiCom PR asked me to follow him back on Twitter so that he could DM me about something. Before starting my Yes experiment I could possibly have responded quite rudely to Will’s request. This led to me attending DellWorld 2015 as a guest of Dell, meeting tons of fabulous people, meeting Michael Dell who’s one of my all time top business champions and finally realising my dream of visiting Austin, Texas after 15 years of being too busy to attend SXSW. Michael Dell doesn’t really do selfies so I had to trade him a story. I told him how my friend Tim Ramsdale persuaded our employer CIPFA to buy a Dell server back in 1989, shortly after Dell had started up in London. Michael loved the story & the selfie speaks for itself. I later told another story to the Dell senior team. It was how when Learning Pool was 6 months old we were evicted from the flat in London that we were secretly using as an office. The final straw was when our nosy neighbour opened the door to a courier who was delivering 6 large Dell boxes to us. She rang our landlord to report us & we were immediately evicted. The guys agreed I should have told Michael that story too because he would’ve loved it!

I said Yes a couple of weeks ago when Dee Forbes rang me & asked me to speak at the Digital Week Ireland event that’s happening in Skibbereen 3-8 Nov – more details here. November’s pretty busy so I was tempted for just a moment to say No – but I thought to myself, why not. I haven’t been to West Cork for years & years & it will be so much fun and a good thing to do. Watch this space or come & join us.

Our wedding, July 2014 photograph taken in Glencoe

Our wedding, July 2014 photograph taken in Glencoe

Finally, on a personal note I said Yes when my partner of 23 years asked me to marry him in June 2014. We were married 6 weeks later in Fort William, Scotland on 21 July 2014, a joyous & sunny day.

I have literally hundreds of other examples, big & small. In the past two years my life has been enriched by the people I’ve met, the places I’ve been, the experiences I’ve had and the tons of new stuff that I’ve learned.

Not everyone has the same luxury of time that I do right now but I urge you to try this too, even if it’s just in some small way and especially if it’s something that takes you out of your comfort zone. Next time an opportunity presents itself to you & you find yourself about to say No, pause for a moment and ask yourself if you could say Yes instead. I promise you it’s worth it & I look forward to hearing about your experiences in the comments below.

I’ll leave you with a food-for-thought quote from Carey Lohrenz: “Too comfortable is a heartbeat away from being complacent, and complacent is a heartbeat away from being irrelevant”.  Take action & don’t let yourself become irrelevant!

Three is definitely a charm – my early stage angel investments

Today’s blog is a sister piece to last month’s “Angel Investment from this Rookie’s Perspective”. Last time around I wrote about what I was looking for in early stage startup companies when I was deciding which ones to angel invest in. This time I’m going to talk about what I liked most of all about the three startups I ended up selecting and investing in.

Before I begin, let’s recap on what my motivations are for angel investing in the first place. All angels will no doubt have different motivations. I am excited by the idea of putting something back in terms of helping some new early stage startups get moving. I wanted to use some of what I’ve learned starting and scaling my own businesses in the past to help a small number of other people get through their early growth stages less painfully than it was for me. After some thought in summer 2014 following my successful exit from Learning Pool, I reached the conclusion that I didn’t want to start another new business of my own and I knew I definitely didn’t want to work for someone else as a bog standard gun for hire (much as I enjoyed my 4 month sojourn in 2014 working with the vInspired Task Squad team – they’re doing really well – check them out) but I did want to carry on working.

This made the quest easier for me as I then knew that I was looking for companies where I could add value with some hands-on involvement and I also knew then that it was important for me to pay more attention to the founder/founding team as I was going to be working with them for the medium term. Let’s face it, in a startup the team or founder is far more important than the idea – ideas are ten a penny and most startups do pivot or at least swivel a little.

One surprising thing – I haven’t invested as part of any formal angel syndicate or group. I really thought I would but it hasn’t happened that way. That topic alone is probably worthy of another blog.

So what and who did I choose? All three startups are cloud based online platforms (a no brainer for me now that I come to think about it!), two of the three founders are female (this makes me very happy), all three founders share a number of important qualities and despite their differences they’re remarkably similar, two are companies based in England & one is in South Wales (disappointed that I didn’t find anything in Northern Ireland or Scotland this time around), all are involved with changing the way people do things – communicate, learn, organise. All three really care about their team culture as they grow and whilst they’re all focused on generating revenue and making profit, they all know that there’s more to life than making money. Finally, all three have a capacity to really scale quickly and without adding huge resource into the team.

First on my list is RunAClub headed up by fab founder and CEO Sally Higham. RunAClub has everything you could possibly need to run any sort of club or group, all simple to use, neatly packaged and stored in the cloud. Beautiful. Our customers so far are national sports organisations, local authorities, charities, community groups and individual clubs/groups. What do I like most about RunAClub? It’s such a useful product, everyone we speak to loves it and it’s so clearly scaleable. I love most things that truly save people time whilst remaining affordable and easy to use. As an investor, I like that RunAClub is scaling fast in its chosen core market but I also like that there are numerous other verticals for us to move into. An unexpected but very welcome bonus along the way has been that a really old friend has co-invested with me and this gives me a chance to work with him again.

RunAClub team last month in Sally's kitchen in Wiltshire - you don't have to be blonde but it helps!

RunAClub team last month in Sally’s kitchen in Wiltshire – you don’t have to be blonde but it helps!

I first saw Sally pitch at a Clearly So Big Venture Challenge event last summer. During her presentation she said – “what I really need in order to maximise RunAClub’s opportunity is another me” and that resonated strongly with me because I’ve been in that position so many times myself – so when she’d finished pitching I went straight over & introduced myself.

The RunAClub team is the liveliest and most can-do bunch of people that I’ve met in a long time. Their enthusiasm is infectious and I’m genuinely looking forward to spending time with them, growing a successful and valuable business.

My next is Captive Health. I love that I’ve known the founder Andrew Cockayne for years. He used to be one of my Learning Pool customers many moons ago and I’m so pleased that he’s become an entrepreneur himself and also that I can continue to work with him. Captive Health is the most mature of my 3 investee companies and in truth is more of a scaleup than a startup.  The company provides the health sector with a platform that allows richer interactions with and between their staff and their patients. Staff can access information and network within their teams when they’re on the move (only 40% of people working in a hospital have access to a desktop). Patients can use Captive Health to provide feedback and information about their choices and preferences. Hospitals love the products and we already have five as customers with many more in our pipeline.

At the recent PEN Awards in Birmingham with Andrew Cockayne & Leena Shaw of Captive Health & one of our progressive customers, Jo Wood of Ipswich Hospital

At the recent PEN Awards in Birmingham with Andrew Cockayne & Leena Shaw of Captive Health & one of our progressive customers, Jo Wood of Ipswich Hospital – I’m working on their footwear!

I heard Simon Stevens, Chief Executive of NHS England, speak at last month’s e-Health Week 2015 Summit. His opening gambit was “No industry has ever re-invented itself on the scale that the NHS needs to over the next 5 years without smart use of technology”. Captive Health’s product set offers the NHS some affordable tools with which to get ahead in dealing with their huge challenge and I’m pleased to be part of that mix.

Last but not least is Caerphilly based Noddlepod. Noddlepod is like a Slack for your learning communities. It’s a social learning platform that allows you to easily share your files and search for resources with the same degree of immediacy and familiarity. I met founder Ollie Gardener at a tech event in Buckingham Palace hosted by Her Majesty the Queen. Ollie was wearing Norwegian national dress. You can guess the rest. We’re very grateful to Neil Cocker of Cardiff Start & Matt Johnston of Digital Circle for allowing us to meet!

Noddlepod is my earliest stage investment of the three but it’s grown out of a number of years of considered reflection by the founding team on where learning is going next and Ollie has corralled some very experienced and well know global learning experts onto her Board including our Chairman Charles Jennings and fellow non exec Nigel Paine. Edtech continues to create frenzied excitement in the investor space and we’re encouraged (!) by the recent $1.5bn sale of Lynda to LinkedIn. Great that LinkedIn now has access to all that content but I wonder if they’ve thought about how to deploy it coherently to their millions of users?

With Ollie this month - outside my London Southbank "office" - having tea & more tea

With Ollie this month – outside my London Southbank “office” – having tea & more tea

Until LinkedIn or similar comes a-knocking, we’re focused on bringing Noddlepod to corporate universities and business schools worldwide. I love most that as a Norwegian, Ollie thinks way outside of the four walls of the UK in her growth plans and that she has a number of overseas investors and a pipeline already full of European opportunities.

So that’s my three. Exciting times. I’m certain I’ll prove all those people who advised me against making early stage angel investments wrong. As always I’m interested in hearing your questions, comments, observations. Check us out. Startups always need a helping hand and you all know it makes sense to work with small, growing businesses jammed full of bright, ambitious people with great tech – it helps our local economies and it keeps you sane.

Pitching for success – some lessons from the Demo Coach Nathan Gold

Nathan Gold the Demo Coach

Nathan Gold the Demo Coach

Last week I attended my first Tech London Advocate Women in Tech event at the Telefonica HQ in Piccadilly and what an event it was.  We heard from a number of interesting speakers (Nikki Watkins especially) but the highlight of the evening for me was listening to Nathan Gold deliver a 30 minute version of his longer workshop called “Pitching for Success”.

Nathan is a San Francisco based demo coach.  He spends his life getting people or companies prepared and ready for high stakes pitches.  He helps people make their pitches and presentations more memorable and more compelling & his specialism is doing this for people who are in situations where they cannot afford to miss or fail.  Wow.  Think about that for a moment.  No pressure Nathan.

Anyway – I’ve listened to a fair few of these sorts of presentations over the years and would class myself as a hard to please audience member as well as a bit of a cynic, but honestly – Nathan was fantastic & I learned loads & loads of new stuff.  I’ve checked with him & he’s happy enough for me to share some of his hints & tips with you. Having said that – my recommendation is to go & see him yourself if you have any opportunity to do so and accelerators/regional development agencies/investment readiness programmes – book him now to run a session for your companies – it’ll be worth every penny.

Nathan’s methodology includes a lot of stuff that many of you out there who are getting ready for pitches yourselves won’t like, for a whole number of reasons – but mainly because you are going to have to do some thinking & also some work. More on that later … We start with a useful mnemonic:

VP + (SAME)2

You need a killer value proposition.  As well as forming the basis of your elevator pitch you can use this for so many other things – so it’s worth investing however long it takes to get it right.  Nathan uses Steve Blank’s “We help X do Y by doing Z”.

Value Proposition Matrix from Nathan Gold

Value Proposition Matrix from Nathan Gold

If you’d like to brainstorm this then you can use a VP matrix (see photo). I can’t tell you how useful & important this bit is.  Half the people I meet can’t explain their business to me in less than 5 minutes never mind in a single sentence.  Keep in mind that you have to get to a place where you’re going to be able to pitch your entire business in an initial investor meeting that may be no longer than 10 minutes.  Brief and simple is good.

Before I move on, a word on elevator pitches. Nathan recommends that you have three versions – a 30 second, 60 second and 90 second elevator pitch.  I’d never heard this before but it makes perfect sense and it’s very useful to have these rehearsed & in your kit bag, ready to trot out as required.

Still related to explaining what you do, use a Simile – “A is like B”.  Use this when you’re explaining in more & more detail & people still don’t get it.  Nathan’s own version of VP + S is “I help people prepare for high stakes presentations by rehearsing them as if they were in a Broadway show”.  See how effective that is.  Even if you’ve never been to a Broadway show you can immediately imagine how much work goes into the rehearsing.  When he said it, I imagined a couple of founders standing in a room in front of Nathan, going over & over & over their pitch until every word & image had been scrutinised, every aspect of it discussed in full and until their delivery of it was flawless!

Or if it’s easier, use an Analogy “A is to B as C is to D” – to illustrate this Nathan used the example of a company in San Francisco who’ve launched an electronic surfboard.  They explain it using this analogy “We do for surfing what the chair lift does for ski-ing” – see how easy that is to understand now as opposed to wondering what on earth someone would use an electric surfboard for…

A Metaphor works like “A is B” and the last bit of the first SAME is Examples – use them appropriately & drop in an S an A or a M to bring them to life.  Remember – investors see a hundred pitches a week, plus all the stuff they look at online & on video via the angel networks.  Out of the thousands of companies they see pitch, they invest in a handful.  The hardest bit when you’re starting out is getting noticed & being given an opportunity to pitch.  You will make it easier for yourself if you’ve really, really thought about your VP & how that sounds to the audience you’re presenting to.

Onto the second round of SAME.  When you’re presenting – whatever it is – start with a Story.  Don’t jump straight into factoids.  As your company grows, make sure you collect and share those stories so that everyone in the team knows them and can use them.  Nathan uses a Story Matrix to collate and classify the different types.  I like this.  We collected stories for every occasion as we were building Learning Pool.  They’re so useful.  Everyone loves a story and everyone warms to a storyteller – as long as you’re honest, authentic and real!  In the Story Matrix use the same layout as the VP Matrix.  Your column headings are Company, Sales, Support, Me, etc & your Row headings are story types – so Success, Failure, Fun, Legends, etc. Legends are the stories that are really hard to believe but which you can prove if challenged!

Nikki Watkins

Nikki Watkins

The next A is Adjective, and it’s the one you should add to your job title when people ask you what you do.  As well as coach, Nikki Watkins describes herself as adventurer, evangelist, believer.  I know they aren’t adjectives but this A is about being more descriptive about yourself upon introduction so that you will be remembered.  Nathan used a nice example “I am an entrepreneur with the soul of a dancer” – the entrepreneur in question has a dance related business.

Next we get onto one which is great when talking to customers but not so good for hard nosed investors…it’s a sprinkling of Magic.
The final E is Enthusiasm and your ability to communicate the passion you feel for your product, service, idea, company, life itself.  If you don’t have this then don’t present because this is the number one ingredient in your presentation.

Anne Winblad as quoted by Nathan Gold

Nathan left us with a great quote from Anne Winblad of Hummer Winblad Venture Partners “If the CEO doesn’t appear to be a good communicator we don’t fund the company”.

I’ll leave you with a famous story. During a visit to the NASA space centre in 1962, President Kennedy noticed a janitor carrying a broom.  He interrupted his tour, walked over to the man and said, “Hi, I’m Jack Kennedy. What are you doing?”

“Well, Mr President” the janitor responded, “I’m helping put a man on the moon.”

Really think about your messaging, especially when you’re pitching.

Thank you for your insights Nathan and for sharing VP + (SAME)2 with me.  I hope everyone finds this as useful as I did.