With less than a week to go until Learning Pool’s annual conference & with no flights leaving Northern Ireland again this morning – oh and with the prospect of launching a new website next week – marketing is something that’s been in my mind – a lot – recently.
For small companies, there’s always a lot of anxiety around spending your limited amounts of cash on marketing. Everyone knows the old premise that 50% of marketing spend is effective, it’s just a shame that no-one knows which 50%…
At our HQ in Derry, we’re up to our eyes in balloons & conference giveaway bags & party planning so I think it’s wise to take 5 minutes out & reflect on the following excerpt from 37 Signals’ recent book “Rework”:
Marketing is not a department. Every time you answer the phone, send an email or someone uses your product – that’s marketing. Every word you write on your website is marketing. Every error message in your software is marketing. The checkout counter and every invoice you send is marketing.
Aah – I feel so much better now – it seems those conference giveaway bags aren’t so important after all…
Heard about this today: http://www.amazon.co.uk/Business-Playground-Dave-Stewart/dp/0273726889/ref=sr… Dave Stewart was on Jonathan Ross – looks interesting – ordered it – will let you know. Andy
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Looks good Andy – all the reviews on Amazon are 5* – really good idea to read new business books constantly in my view – you might not remember everything you read but you do remember the flavour & a few nuggets
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