Last week I was pleased to join the Northern Ireland Chamber of Commerce to speak at their Creative Connections event in the Grand Opera House in Belfast.
The real treat of the evening however was listening to David Levin.
David is one of the UK’s handful of professional full time tweeters. That’s what he does for a living – all day every day. He’s worked for BBC One’s The Voice, Channel 4, Radio 1 and brands such as Adidas and MoneySupermarket. He started off by running the Twitter account for the Dolphin pub in Hackney (@The_Dolphin_Pub) during the London riots and his fame and demand for his unique service has grown from that success. His objective is basically to give personality to a brand (he writes the tweets for loads of brands as well as a handful of celebrities) and to attract followers & achieve high numbers of retweets.
Can you believe there is such a job? I had no idea. It works in two ways – either David sends his client a load of pre-written tweets & they just select some & post them up themselves or he does the tweeting for clients within an agreed set of parameters & in a certain brand approved tone of voice. Fascinating eh? I bet there are a few people reading this blog that would fancy that as a career.
His talk encouraged lots and lots of questions from the audience and we discussed everything from how annoying it is when you notice your competitors have been buying (usually overseas based) followers to how you should respond to criticism of your organisation posted up on Twitter & how it’s best not to go into complete meltdown as some brands have done to their detriment (such as Twix and many others). A story has just broken earlier this week about Nottinghamshire Healthcare Trust and their manipulation of user content on their website (it’s alleged they have been removing critical user comments and augmenting positive comments with comments from their own staff) so it will be interesting to see how they handle that. He also told us a very funny & slightly risque (for the crowd present anyway!) about how when he was doing some tweeting for the Apprentice, he mistakenly thought that the wattle named by a contestant as the least favourite part of his body was a colloquial reference to his genitals & David helpfully tweeted as such. Hahaha.
We all laughed when someone in the audience explained how she had been “knocking her pan in” to get new Twitter followers – poor David (not being from Northern Ireland) had no idea what she was talking about.
My own talk was about How to Build a Kick Ass Business Network and my slides, if you’re interested in taking a look, have been uploaded to
Slideshare. You can access them here http://www.slideshare.net/MMaryMcKenna/how-to-build-a-kick-ass-business-network
My messages to the group at the event were all about how in today’s world, if you’re not visible and active online and easy to find & connect with then there are whole worlds of conversations that are happening out there that you aren’t part of. I’d like to cross link this blog with an excellent recent blog on this topic from Emer Coleman. Again – you can read Emer’s blog here http://www.emercoleman.com/2/post/2014/03/why-senior-leaders-in-ireland-need-to-improve-their-online-presence.html
In case you’re wondering what David’s secrets to success are in notching up those high numbers of retweets, his top tips are to use quizzes in your tweets and also to make frequent references to star signs.
Interested in your views about this and also any hints and tips you might like to share with the rest of us. As always, please do continue the conversation in the comments below.