SXSW

10 Reasons why DellWorld 2015 was Awesome!!

Dell senior team on stage during the press conference, answering questions from the audience

Dell senior team on stage during the press conference, answering questions from the audience

On the last morning of DellWorld 2015, Mona Charif, Dell’s VP of Marketing & Communications, asked me during the Influencers’ breakfast what was the one thing that had surprised me most over the course of my couple of days at DellWorld. It was such an easy question to answer. Without any hesitation I answered that it was the quality of the Dell team & the way that their CEO, Michael Dell, is adored by everyone inside & outside of their organisation.

All the other bloggers have written plenty about the technology they saw at DellWorld 2015 and the EMC deal so I’m going to take a slightly different tack & tell you instead my 10 reasons for why being there this year was so awesome:

  1. Meeting lots of other geeks (about 8,500 of them – but in friendly Austin, Texas (home of SXSW) instead of more impersonal Las Vegas which is where many of the other big US conferences take place). Austin is where the Dell mothership is based & it’s great to see the company putting so much back into the local economy.
    In a De Lorean on Back to the Future Day with a hover board - awesome!

    In a De Lorean on Back to the Future Day with a hover board – awesome!

    I also got to sit in & be photographed in a De Lorean car (made by an American in Belfast I might add!) on Back to the Future Day, with a hover board – how could anything be better than that! Awesome.

  2. Meeting Dell CEO Michael Dell, telling him a story & getting to take a selfie with him as a result. What was the story? It was the one about how my friend & former colleague Tim Ramsdale persuaded our mutual employer to buy a Dell server in London in 1989, which wasn’t as easy at the time as you might think.   What did Michael Dell say? – He said in that case you were one of my very first London customers… Sorta makes the rest of it worthwhile doesn’t it…Michael Dell doesn’t really do selfies but after that story it was quite easy – & who can blame him. In my humble opinion & as a person who has started a number of companies in my time I was humbled to meet a man who started his business at the age of 19 & who is still heading it up at 50 – and not just heading it up but is clearly everything from commander in chief to best joker on the block.
    Selfie with Dell CEO Michael Dell

    Selfie with Dell CEO Michael Dell

    Michael Dell is on message across all parts of his business, completely engaging whatever he’s discussing, confident in Dell’s future (just listen to him talk about why he bought Dell back out of public ownership in 2013) & making a massive statement of intent re Dell’s recent purchase of EMC;

  3. Finding out how many members of the Dell senior and middle management team are Irish – that made me very happy & indeed is awesome;
  4. Getting a glimpse early doors of some of the innovations that Dell has in the pipeline via the Whisper Suite demonstration – but sadly I’m under an NDA so I can’t say too much about that. Suffice to say that I loved what Dell is planning on Internet of Things…;
  5. Meeting Dell’s Entrepreneur in Residence, Elizabeth Gore, & finding out we have a lot in common – although Elizabeth is both far more glamorous & far more diplomatic than I am.
    Entrepreneur in Residence x 2

    Entrepreneur in Residence x 2

    We decided that both of us have a “licence to meddle” which is really quite nice. Here’s the link to Elizabeth’s Huffington Post piece about what an Entrepreneur in Residence actually is, in case you’re interested – and yes – she is awesome.  In a strange turn of fate I’m looking forward to meeting Elizabeth’s Dell predecessor Ingrid Vanderveldt at Digital Week Ireland in West Cork next week – it really is a small geek world.

  6. Being at Pitchslam & experiencing Michael Dell turning up last minute as one of the judging panel as a nice surprise for the 5 startup entrants. Honestly, it was lovely of him to do that but if I’d been pitching I’d have died – right there on the spot. Well done to the winners, Goal Control – proof that with a good pitch in the right place you can still win despite pitching soccer to an American audience & having the worst Twitter account on the planet. Must be some lessons in there for all of us;
  7. Observing Americans at play at the John Mayer concert & jamboree on Night 1 of the conference – that was so much fun.
    Cupcake lorry at the John Mayer concert

    Cupcake lorry at the John Mayer concert

    Thank goodness I ignored my long suffering mother in law & didn’t bother packing a dress… Last year’s entertainment was Duran Duran – I’m saying nothing.

  8. Getting up close & personal with the Dell team – universally & consistently fabulous & what a great way to showcase them – put them in front of 8,500 members of your community, customers & partners for 3 days. Here’s a pic of two of my favourites – Gloria Cedeno & Ana Coreas, both are from Panama & both work in the marketing & comms team at Dell, Ana in Austin & Gloria back in Panama as part of the LATAM team.

    Gloria & Ana

    Gloria & Ana

  9. Finding out about all the stuff that Dell does around the outside of core business – I signed up for the entrepreneurship, women in tech & edtech streams at DellWorld but when there I heard about so much more that the CEO & company does from Michael Dell’s work as the United Nation Foundation’s first Global Advocate for Entrepreneurship to the work being done with SMEs. Some of it could be called CSR but again there’s so much more. Also – I stayed in Austin for 3 days after DellWorld & everyone I talked to in town from taxi drivers to bar owners (you can immediately see how I roll!) was full of praise for their local big employer.
  10. Attending the Women in IT lunch with 240 other women and hearing from Carey Lohrenz about her experience as a woman in a traditionally male world – she’s a former fighter pilot in the US Navy.  It was really special to spend time with so many other women in IT & the air was buzzing with conversations, and quite a lot of whooping in response to some of Carey’s very amusing comments.  Check her out – she’s awesome.
  11. Receiving confirmation that all the customer facing things we ever did at Learning Pool in the early days were right – from holding an annual conference that was all about connecting customers & showcasing our own team to listening to Michael Dell ask a Pitchslam pitcher this week – But has this ever been done in another industry? & wanting to shout out from the front row – Yes – Learning Pool did that for the online learning space back in 2006…Reinforcement from an industry giant sure feels good! Ok – DellWorld 2015 had a few more delegates than Learning Pool Live but I’m still certain they copied a few of our ideas…

I’ve been a Dell customer for the last 26 years so I really enjoyed being at DellWorld 2015 & learning more about how Dell develops products and partnerships.  The 3 days were informative, interesting & fun.  If you get a chance to attend DellWorld 2016 my advice is Go – you won’t regret it.

Disclaimer: I attended DellWorld 2015 as a guest of Dell & Dell paid for my travel & accommodation.  All of the above views, however, are my own.

A blog about pride…

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Last night I attended the awards evening for SeedComp 2011 – a Digital Derry initiative to uncover the North West of Ireland’s most promising digital business ideas.  The process has been ongoing since late March & has resulted in 30 or so new business ideas emerging.  This type of competition is a fabulous way for any town to encourage & promote some innovation & entrepreneurialism.  The overall prize kitty last night was £10,000 and included a £1,000 prize for the most promising student idea – so it’s a very cost effective way to get some ideas moving in your community & get especially your young people thinking about starting their own businesses.  Most brand new ideas only need a tiny amount of money to get started.  We’re lucky to have our own Digital Champion, Mark Nagurski, in Derry to come up with competitions like this and then put in the hard graft to make them a success.  Definitely worthwhile if your town doesn’t already do something like this.

12 fledgling ideas were shortlisted at the start of May and the new promoters presented yesterday.  The judging panel included some tech industry veterans, one of Facebook’s senior executives, a couple of local entrepreneurs and a (friendly) VC.  A terrifying prospect and indeed one of the competitors shared with me at last night’s event that although he’s presented to both Steven Spielberg and James Cameron in his career so far, he was more nervous going into the room yesterday.

It was therefore with great pride that Paul & I witnessed our very own Breda Doherty pick up a prize as part of her new venture with her business partner Catherine Morris.  An all girl geek team.  What could ever be nicer?  Breda & Catherine met on the Invest NI/Digital Circle funded mission to this year’s SXSW event in Austin, Texas (thanks Matt!) and they’ve wasted no time in coming up with a new business idea & putting together a plan.  Their new idea has elements of the passion of the original Craigslist (Breda interviewed Craig Newmark at SXSW) and it uses Bill Liao’s homespun advice on marketing messages (Breda interviewed Bill in Washington DC); I’m hoping their relentless execution against plan will show that Breda has maybe even learned something from Paul & me along the way (good stuff only Breda!).  She’s certainly a different person today than the one who walked into the Learning Pool office in April 2008 to bring order to the chaos that existed at that time – more self confident, more informed about technology and investment, more assertive, more aware of how to get things done, more experienced, more of an all rounder…but still as sweet, still as stylish and still universally loved by her school chums, the whole of team lovely, our entire customer base and basically anyone who ever meets her.

Go Breda & Catherine – we’re all rooting for you & we can’t wait to see where this takes you.

Addendum to this blog (11 June 2011)

A few people have asked me why Paul & I are so supportive of one of our own star team members thinking about starting her own business…hmm…being a small business owner isn’t just about finding people & extracting your pound of flesh from them over the time they work for you.  It’s also about adding to your local community & giving back where you can, providing careers & challenge for your people and equipping them with the skills they need to go on & do something else.  Learning Pool is 5 years old this summer and we are lucky to have a high performing star team that’s the envy of many other companies.  But after 3 years in a job, people are entitled to try their hand at something else and if they go on to take a stab at being an entrepreneur themselves, Paul & I see that as a perfect 10 scored for ourselves – our work is done & we’ve achieved one of the things we set out to. 

The other day a local entrepreneur I met at a lunch told me how he’d had someone come in to arrange the desks in his company so that everyone could see each others screens – his reason for doing that – so that no-one would be on Facebook during the hours of 9-5.  What did I do – I just sighed a bit to be honest.  He wasn’t interested in what I had to say anyway.  Old fashioned companies with old fashioned opinions – think on.  Your days are probably numbered.